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Home improvement stores · WhatsApp marketing

Turn the photograph a family sends of a bare wall into a quote on the same chat.

WhatsApp marketing for a home improvement store means using the chat families and contractors already open to send photographs, quotes and updates, with clear permission for anything sent in bulk. GullySales works on the business profile, the catalogue and the message wording, and checks the platform's current rules.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Home improvement companies: show a real physical business scene illustrating Lead and sales pipeline. Record the enquiry source, book the site survey, and chase until the householder signs or turns the quote down.

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for home improvement stores

Sales and marketing for home improvement stores, the overview.

Last updated 18 Oct 2026.

For home improvement stores

Where it usually goes wrong, and what we would do.

  • “The first message is a photograph”

    A family sends a picture of a cracked wall or an empty bathroom and asks what to do. The store that answers with questions about the room and a package idea starts a job; one that quotes a single item loses it.

  • “Contractors live in their chats”

    A contractor orders by message from the site, with a list typed in a hurry. A store that reads that list, confirms stock and sends back a clear order note wins the habit, and the habit wins the next project.

  • “A catalogue shows the range without a visit”

    The business catalogue lets a family look through paints, fittings and lights before coming. Kept current, it answers the question of whether the store carries a type, and cuts the calls that begin with do you have.

  • “Bulk messages need permission”

    A broadcast to a list of past buyers is useful only if they agreed to receive it. Sending offers to everyone in a phone book breaks trust and platform rules. Collect consent at billing and keep a record of it.

What we do

What we deliver for home improvement stores.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business profile that is complete

    Store name, address, hours, a description and links to Maps and the website.

    Result: A family opening the chat sees a store, not a stranger's number.

  2. A catalogue of the main ranges

    Products by department with a photograph, a short line of use and no stale items.

    Result: A buyer can browse the shelf from the chat.

  3. A quote message format

    A fixed layout for a package quote sent as a message, covering items, labour line and delivery.

    Result: A quote sent on chat reads the same whoever sends it.

  4. A consent line at billing

    A line at the counter asking whether the customer agrees to receive messages, recorded against the name.

    Result: Every broadcast goes only to people who agreed.

  5. Saved replies for common questions

    Saved answers on stock, delivery area, hours and exchange policy.

    Result: Staff reply with the same clear answers each time.

  6. A contractor order note

    A reply format that confirms items, quantity and delivery or collection for a contractor's message.

    Result: A contractor gets a written confirmation of every order.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these home improvement stores.

  • Multi-category home improvement stores in a city
  • Neighbourhood stores selling paint, fittings and hardware
  • Home improvement stores with a project desk
  • Stores that supply small contractors and handymen
  • Stores attached to a building materials yard
  • Franchise or brand-linked home improvement outlets
  • Stores with an interior and renovation service desk
  • Stores in smaller towns serving a whole district

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send offers to everyone who has our number?
No. Send only to people who agreed to hear from the store, and let them leave easily. Check the platform's current rules on business messaging before any broadcast, since they change.
Should staff use their own phones?
Prefer a store number on the business app, shared by the project desk. Messages on personal phones leave with the staff member. A shared number keeps every chat as store property.
How do we stop WhatsApp becoming a mess?
Give each chat an owner and a status in your record, and move any quote into the project sheet. Use labels for new, quoted and closed, and clear the list when the counter closes.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for home improvement stores

Everything else we would do for you.

Or start from the overview: sales and marketing for home improvement stores.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need