Home improvement stores · Social media
Show the finished room and the shelf it came from, on the feed a family scrolls.
Social media marketing for a home improvement store means posting the rooms, the fixes and the products that make a household want to start the job, and tying each post back to the project desk. GullySales works on the post formats, the product tagging and the reply routine, not on follower counts.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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Sales and marketing for home improvement stores, the overview.
Last updated 18 Oct 2026.
For home improvement stores
Where it usually goes wrong, and what we would do.
“A finished room sells the whole basket”
A photograph of a painted wall tells a viewer nothing about the cost. A finished kitchen with the paint, tiles, handles and light fitting named underneath sends a family to the project desk with a list in hand.
“The counter staff are the best explainers”
Someone who spends the day telling customers which plug fits which socket makes a clear short video. A recording of that explanation, shot at the shelf, shows the store knows its goods better than a polished advertisement does.
“Contractors share what other contractors saved”
Handymen and painters pass useful posts around their own groups. A clear guide to a common fix or a new product, made for them, travels further than a festive offer and brings the store to a decision-maker.
“Saved posts are the quiet measure”
A family planning a renovation saves the posts they will return to. How-to and checklist posts get saved for later, while a sale poster gets a glance and is gone. Plan more of the first kind.
What we do
What we deliver for home improvement stores.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A room-reveal post format
A repeatable layout showing the finished room with each product, brand and department named underneath.
Result: Each post sends a viewer to the project desk with a ready list.
Fix-it videos shot at the shelf
Short clips of counter staff showing one fix, with the products used shown on screen.
Result: The store has a library of clips built from real counter questions.
Posts made for contractors
Guides on products and methods written in the language of the trade and shared in contractor groups.
Result: Contractors recognise the store as one that knows the job.
A reply routine for messages and comments
A short written rule for who answers, what is asked in return and when a chat moves to a call.
Result: A message about a room is picked up by the project desk, not left.
A season-led posting plan
Posts matched to waterproofing, summer fittings and festive lighting, prepared ahead of each season.
Result: The posts reach the audience before the need, not after.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these home improvement stores.
- Multi-category home improvement stores in a city
- Neighbourhood stores selling paint, fittings and hardware
- Home improvement stores with a project desk
- Stores that supply small contractors and handymen
- Stores attached to a building materials yard
- Franchise or brand-linked home improvement outlets
- Stores with an interior and renovation service desk
- Stores in smaller towns serving a whole district
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should the store use first?
Should staff appear in the videos?
Can we post customers' finished rooms?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for home improvement stores
Everything else we would do for you.
Closest to this: content and social
Also for home improvement stores
Or start from the overview: sales and marketing for home improvement stores.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.