Pet product stores and brands · Pay per click advertising
Pay for the search from a buyer, not the one from a job seeker or a puppy hunter.
Paid search for a pet store or brand is buying clicks on searches where an owner is ready to buy food, litter or accessories, and keeping out searches that cost money and bring nothing. GullySales builds the campaigns, the negative lists and the way a real order is counted.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.
Also for pet product stores and brands
- SEO for pet product stores and brands
- Local SEO for pet product stores and brands
- Reputation management for pet product stores and brands
- Content marketing for pet product stores and brands
- Social media marketing for pet product stores and brands
- WhatsApp marketing for pet product stores and brands
- Referral marketing for pet product stores and brands
- Follow-up systems for pet product stores and brands
Sales and marketing for pet product stores and brands, the overview.
Last updated 11 Oct 2026.
For pet product stores and brands
Where it usually goes wrong, and what we would do.
“Broad terms bring adoption and puppy-for-sale searches”
A broad match on 'dog' pays for people who want to buy or adopt an animal, not a bag of food. Those searches never become an order.
“The click lands on the home page”
An ad for a particular cat food that opens a general shop page makes the shopper search again. She goes to a marketplace to finish.
“A phone call counts as a lead and a sale”
Calls ask about stock and delivery, and many end without an order. If nobody records which became orders, spend is judged on calls.
What we do
What we deliver for pet product stores and brands.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns by product group
Dog food, cat food, litter, accessories and aquarium supplies in separate campaigns, each with its own search terms and landing page.
Result: Spending follows what you actually sell.
A negative list for pets and animals
Terms for adoption, puppies for sale, breeders, vets and jobs added to the account, and updated as new search terms appear.
Result: Money stops going to searches that cannot buy.
Landing pages that match the ad
A page for the brand or product in the ad, with pack sizes, a price or way to ask, delivery information and a WhatsApp button.
Result: The click ends in an order or a message.
A local campaign for nearby shoppers
Searches with a locality or 'near me' sent to a page with the shop's address, hours and delivery area, with call and direction buttons.
Result: A nearby buyer can reach you quickly.
A shopping feed for online sellers
For brands and online stores, a clean product feed with accurate titles, pack sizes, prices and availability.
Result: Ads match the right products to the right searches.
A count of real orders
Calls, WhatsApp chats and form fills marked as order or not, so reports show orders rather than clicks.
Result: Decisions are made on orders.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The kinds of search a pet shop or brand sees, whether to bid and where the click should land.
- [brand] [product] online or price
- Bid on it. The shopper has chosen a product. Send the click to that product's page with pack sizes and a clear way to order or ask. Count a WhatsApp order as a result.
- pet shop near me, [locality]
- Bid on it with a local campaign. The click should land on the shop page with hours, address and delivery area, plus a call button. Track calls that lead to a visit or order.
- dog food for [breed or stage]
- Bid on it in a food campaign with its own page. Do not claim a health benefit beyond what the maker states, and send nutrition questions to a vet.
- puppy for sale, adopt a dog, breeders
- Block it. These buyers want an animal, not a product, and rules on live animals differ by state and platform. Add the terms as negatives.
- vet near me, pet clinic, pet medicine without prescription
- Block it, unless you are a licensed seller of such products. These searches need a clinic, and ads for medicines face strict platform policy. Check Google's current rules.
- pet shop jobs, pet shop franchise
- Block job and franchise words, unless you are recruiting. They bring clicks from people who are not buyers and swell your numbers.
Who it is for
This is written for these pet product stores and brands.
- Neighbourhood pet shops and supply stores
- Pet supermarkets and multi-brand pet retail chains
- D2C pet food and treat brands
- Pet accessory, toy and apparel makers
- Aquarium, fish and bird supply shops
- Pet healthcare product sellers who keep to the maker's pack claims
- Pet grooming product and shampoo brands
- Pet food distributors and dealers
- Online-only pet product sellers
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the pay per click advertising work runs
- 1
Understand the total budget
We agree the full paid advertising budget available across all platforms, rather than planning each one separately.
- 2
Audit current platform performance
We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.
- 3
Build the cross-platform plan
Campaigns are structured across platforms with a shared measurement standard from the outset.
- 4
Implement and monitor
Campaigns run with budget allocated dynamically based on real-time performance.
- 5
Measure and reallocate
We report performance and shift budget toward what is working, within agreed limits.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on our own shop name?
Should we run call-only ads?
How do we count a real order from phone and WhatsApp?
Can we advertise tick and flea products?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for pet product stores and brands
Everything else we would do for you.
Or start from the overview: sales and marketing for pet product stores and brands.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.