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Electronics and appliance stores · Pay per click advertising

Bid on the buyer who wants it fitted tomorrow, not on the model name.

Paid search for an appliance store is a contest against marketplaces with deeper pockets, so the budget belongs on what they answer badly: stock nearby and fitting this week. GullySales sets the radius and the hours, writes the negative keywords, and counts calls instead of clicks.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electronics and appliance stores at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for electronics and appliance stores

Sales and marketing for electronics and appliance stores, the overview.

Last updated 5 Oct 2026.

For electronics and appliance stores

Where it usually goes wrong, and what we would do.

  • “The big sale weeks price you out”

    During the national online sale weeks, click prices on model names climb past anything a dealer margin can carry. Pause those keywords and put the money behind fitting and exchange searches.

  • “Ads should run while the counter is answering”

    A click at midnight reaches a shop that opens at ten, and by morning the family has ordered from an app. Weight the budget to showroom hours and the evening, when somebody picks up.

  • “The radius is the installation van, not the city”

    A click from thirty kilometres away costs the same as one from your own street and cannot be served. Keep the targeting to the pin codes your fitter reaches the next day.

  • “Repair traffic is the cheapest saving in the account”

    Words like repair, service centre, spare part and remote bring clicks from people who will never buy a machine. Blocking them takes an hour and pays back every month.

What we do

What we deliver for electronics and appliance stores.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Targeting drawn around the delivery area

    Campaign radius and pin code lists matched to where your installation team travels, with a separate budget for the localities closest to the showroom.

    Result: The account stops paying for clicks you cannot serve.

  2. A negative keyword list for repair traffic

    Terms covering service centres, spare parts, remotes, second-hand machines and job enquiries, reviewed as new ones appear.

    Result: You stop paying for calls about somebody else's warranty.

  3. Call ads weighted to counter hours

    Call extensions and a schedule that puts the money into the hours the floor is open, with the evening peak protected during the season.

    Result: Somebody answers while the family is still deciding.

  4. An offer page a marketplace cannot copy

    A landing page carrying the exchange scheme, the EMI options and the fitting window, written the way your counter states them.

    Result: The click lands on the one thing an app cannot promise.

  5. A calendar for pausing and pressing

    Month by month, when to pause model keywords against the national sale weeks and when to raise the budget for local festival buying days.

    Result: Money moves to the weeks a nearby family is deciding.

  6. Calls counted against bills

    Every advertisement call logged with the model asked about and whether it became a bill, read against the baseline taken before the account was rebuilt.

    Result: The account is judged on machines sold.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at an appliance store, and the ones to keep out.

Product plus fitting, such as 1.5 ton split AC with installation
Bid. This shopper wants it installed and is comparing nearby stores. Mention installation and stock in the advertisement, which an online seller cannot promise as easily.
Model name searches, such as a specific refrigerator or TV model
Bid in a small campaign. A shopper with a model number is price checking. Show the price, stock and EMI on the advertisement, or leave those out and keep to nearby stores.
EMI, exchange and no cost EMI searches
Bid. These buyers are planning a large purchase. Say which cards and EMI partners you accept and what exchange you take, and land them on the offers page.
Repair, service centre, spare part and job searches
Block, unless you run service. AC repair near me, washing machine repair and spare part bring service enquiries that cost the same click as a sale. Add them as negatives.
Where the click lands
A page for the product with price, stock, delivery and installation terms, the store address and a click-to-call button that rings in counter hours.
Counting a real enquiry
Count a call that reached the counter, a store visit mentioned by the caller, or a WhatsApp message with a model asked about. Match them to bills.

Who it is for

This is written for these electronics and appliance stores.

  • Multi-brand consumer electronics showrooms
  • Home appliance stores
  • Mobile phone and accessories retailers
  • Home theatre and audio specialists
  • Telecom counters selling SIM, broadband and DTH connections
  • Brand-exclusive stores run by franchisees
  • Kitchen appliance and small appliance retailers
  • Electronics stores with service and repair centres

Not for

It is not the right fit if.

  • Your billing software cannot show which enquiries became sales, so the spend on each model could not be judged
  • The store cannot fit or deliver beyond a few localities, and ads would pay for clicks from areas you do not serve

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Click prices on air conditioner keywords look too high. Should we stop?
Work out what a click is worth first. One air conditioner with fitting and a stabiliser carries enough margin to pay for a good many clicks, so the real question is your booking rate. If the phone goes unanswered during the rush, fix that before raising the budget.
Should we advertise during the big online sale weeks?
Not on model names, because the bidding is set by companies selling across the country. Run the offer that needs a shop: a real exchange figure for the old machine, or fitting the next morning.
Should we bid on a brand name plus our city?
Yes, where you are an authorised dealer. A shopper typing the brand and the city wants a local store. Make the advertisement say authorised dealer, and put stock and installation in it.
Can a small store compete with large online sellers on Google?
Not on the model name. Compete on what they answer badly: stock nearby, fitting at your place and a person to call after. Bid on those words and the area, and leave general model searches alone.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for electronics and appliance stores.

All articles

More for electronics and appliance stores

Everything else we would do for you.

Closest to this: paid and media

Also for electronics and appliance stores

Or start from the overview: sales and marketing for electronics and appliance stores.

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