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Industrial automation companies · Digital marketing

Reach the engineer, the plant head and purchase with one plan.

Digital marketing for an integrator is one plan across search, LinkedIn, IndiaMART and trade shows, aimed at the three people who decide an automation project. GullySales sets the calendar, names who owns each channel, and reports enquiries and quotes against it.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial automation companies at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for industrial automation companies

Sales and marketing for industrial automation companies, the overview.

Last updated 5 Oct 2026.

For industrial automation companies

Where it usually goes wrong, and what we would do.

  • “Three people, three different worries”

    The engineer wants proof it has been done, the plant head wants payback, and purchase wants the exclusions listed.

  • “Your engineers are the marketing, and they hate it”

    A senior engineer pulled off commissioning to visit a prospect stops following up the day the next project starts.

  • “Nobody fills a form at eleven at night”

    Plant engineers read at odd hours and ring the next morning, so the phone number matters more than the form.

What we do

What we deliver for industrial automation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One plan covering search, LinkedIn and IndiaMART

    Each channel given a job and a person, so an enquiry is not lost between the portal, the inbox and somebody's phone.

    Result: Nothing arrives and sits unopened for a week.

  2. Material written for each of the three deciders

    An application note for the engineer, a payback note for the plant head, and a scope and exclusions sheet for purchase.

    Result: Each person gets the page that answers them.

  3. Twenty minutes of engineering time a week

    A fixed slot where an engineer talks through a recent job and somebody else writes it up, instead of asking engineers to write.

    Result: Technical content stops waiting for a free evening.

  4. A calendar built on the plant year

    Budget months, the annual shutdown and the exhibition season written into a plan, with what goes out before each one.

    Result: You are present when plants are deciding.

  5. One report on enquiries and quotes

    Enquiries by source and application, quotes raised and orders won, set against the baseline recorded before work began.

    Result: You can drop a channel that never produced a quote.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for an integrator

Write the application pages and a quote tracker before any ads.

Application pages
Write a page for each line you have automated, such as bottle filling or conveyor sorting, with the PLC and SCADA used and what changed. Record which pages the plant engineers read.
A quote and purchase tracker
Log each quote with the plant, the engineer, the purchase contact and the next call. Phone the purchase team on the date, and record the reason a quote is lost.
An engineer's hour for writing
Give your engineers a set time to write a project note, with the plant name removed if the client requires it. Record who wrote what.
A target plant list
List the plants in your region by industry and the control systems they run. Visit them with one page about a similar line, and note the replies.
IndiaMART and LinkedIn
Keep the catalogue and the company page accurate. Tag each enquiry by source and filter out the single-drive buyers.
What to leave until later
Broad social posting and generic video. Plant engineers check proof, so write the application pages before you spend on reach.

Who it is for

This is written for these industrial automation companies.

  • PLC, SCADA and HMI system integrators
  • Control panel and MCC panel builders
  • Robotics and pick-and-place integrators
  • Special purpose machine builders
  • Process automation and DCS integrators
  • Industrial IoT, MES and energy monitoring providers
  • Authorised channel partners and distributors of automation brands
  • Drive, motion control and servo specialists
  • Retrofit and migration specialists for old control systems

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Does LinkedIn work for automation?
For plant heads and project managers, yes. Posts about a commissioning problem get read by people who have had the same one.
Who owns this if the engineers are busy?
One person on the inside sales desk, with the engineers giving twenty minutes a week for the technical content.
How do we show installations when customers forbid it?
Describe the line, the problem and the outcome without the plant name, and show photographs of the panel only with permission. Ask each client at handover what you may publish, and write it into the order. Note which projects are cleared.
Should we invest in AMC and spares marketing?
Yes. List each installation, its spare parts and the service due, and call the plant before shutdown. Spares and service often follow the base you already hold. Record each spare enquiry and where the plant first heard of you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for industrial automation companies.

All articles

More for industrial automation companies

Everything else we would do for you.

Or start from the overview: sales and marketing for industrial automation companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need