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Industrial automation companies · Email marketing

Write to the plants you commissioned before somebody else does.

Email for an integrator is how the installed base hears about obsolescence, spares, software versions and contract renewals before a breakdown decides it. GullySales builds the list from your commissioning records and times each send to warranty and budget dates.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial automation companies at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for industrial automation companies

Sales and marketing for industrial automation companies, the overview.

Last updated 5 Oct 2026.

For industrial automation companies

Where it usually goes wrong, and what we would do.

  • “Your installed base is the best list you own”

    Every line you commissioned has a controller version, a warranty date and an engineer who already trusts you.

  • “Maintenance contracts are lost by silence”

    Nobody rings the plant, the year passes, and the next breakdown call goes to whoever answers fastest.

  • “Budget months decide the send”

    Capital spending is fixed in the weeks before the financial year, and that is when an upgrade note gets read.

What we do

What we deliver for industrial automation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An installed base record behind every mail

    Every commissioned line with its controller, software version, warranty date and the engineer who did the work, kept in one place.

    Result: You can write to the right plants on any subject.

  2. An obsolescence notice by controller family

    A short note to the plants running a family going out of support, with the risk, the spares position and the migration options.

    Result: The upgrade conversation starts before a failure.

  3. Maintenance renewal notes with dates

    A mail before each warranty or contract expiry, covering what it includes, response times and the price, early enough to be budgeted.

    Result: Renewals stop depending on somebody remembering.

  4. A note timed to the capex months

    One upgrade idea sent while plant heads are fixing next year's capital budget, with the payback arithmetic attached.

    Result: You are in the plan before the tender.

  5. A spares and software bulletin

    Version updates, recommended spares and end-of-life parts sent to the maintenance heads on your installed base.

    Result: Maintenance heads keep your mail in a folder.

  6. Replies and enquiries tracked by list

    What each send produced, counted as replies, enquiries and quotes rather than opens, against the baseline taken before the work starts.

    Result: You write more of what got answered.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What an automation company needs in place before it emails plants and OEMs.

A commissioning record per plant
Log each site with the controller or drive make and model, the firmware or software version, the commissioning date and the warranty end. Obsolescence mail only works when it names the real part.
Technical and commercial contacts separated
The maintenance head cares about spares and downtime. The plant head cares about throughput and budgets. The purchase officer cares about price and terms. Tag each, and write to one with one message.
Technical notes reviewed by an engineer
Any mail on obsolescence, firmware or safety must be checked by an application engineer before it goes out. A wrong part number in a bulk mail is hard to withdraw.
Brand and partner documents in order
If you are an authorised channel partner, keep your partner status and the brand's current datasheets and notices in files you may share. Do not use a brand's logo or claims beyond your agreement.
A reply route to the service desk
Add a support number beside the address, and route replies to a person who can open a ticket. A maintenance head reading a spares notice during a breakdown will reply at once.

Who it is for

This is written for these industrial automation companies.

  • PLC, SCADA and HMI system integrators
  • Control panel and MCC panel builders
  • Robotics and pick-and-place integrators
  • Special purpose machine builders
  • Process automation and DCS integrators
  • Industrial IoT, MES and energy monitoring providers
  • Authorised channel partners and distributors of automation brands
  • Drive, motion control and servo specialists
  • Retrofit and migration specialists for old control systems

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the email marketing work runs

  1. 1

    Understand your list

    We review who is on the list, how they got there, and how long it has been since they last heard from you.

  2. 2

    Audit past sends

    We check open and click rates from past emails to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into meaningful groups and a sending calendar is agreed.

  4. 4

    Implement content and automation

    Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.

  5. 5

    Measure and optimise

    We track performance and adjust subject lines, timing and content based on what the list responds to.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What do we send a plant that is not buying?
An obsolescence notice, a software update or a spares list. It is useful, so it gets kept.
Is email better than a phone call here?
Email carries the documents a plant needs for approval. The call follows it, not the other way round.
Can we email a plant's maintenance staff we met during a service call?
Write to the staff member who gave you their address for service, with a note relevant to their equipment, and an opt-out. Do not forward their address to colleagues for sales mail. Use the plant head for commercial offers.
What should an obsolescence mail include?
Name the part, the date the maker stops support, the replacement path, and a rough scope for a retrofit. Offer a site audit. Avoid alarm. The maintenance head wants to plan a shutdown, not feel pressured.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for industrial automation companies.

All articles

More for industrial automation companies

Everything else we would do for you.

Or start from the overview: sales and marketing for industrial automation companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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