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Software development companies · Email marketing

Propose phase two before the client goes shopping.

Email for a software firm is how a finished project turns into support, a next phase or a referral, and how a lost proposal comes back a year later. GullySales builds the list from your delivery records and times each send.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for software development companies

Sales and marketing for software development companies, the overview.

Last updated 5 Oct 2026.

For software development companies

Where it usually goes wrong, and what we would do.

  • “A launched project ends the conversation”

    Nobody proposes what comes next, so the client finds another vendor for support six months later.

  • “Lost proposals were usually lost to timing”

    The budget moved to the next year, and nobody wrote again when that year arrived.

  • “IT heads keep mail, founders keep WhatsApp”

    An established company wants the document in email for its approval file, and a startup founder answers on the phone.

What we do

What we deliver for software development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A list built from delivery records

    Every client, their systems, the launch date, the support status and the person who signed, cleaned of people who have left.

    Result: Each send reaches somebody who used the work.

  2. A next-phase note after every launch

    A short mail a month after go-live with what the data shows, what is worth adding next and what it would cost.

    Result: Phase two is proposed before a competitor appears.

  3. A support offer in writing before warranty ends

    What is covered, the response times and the annual price, sent before the warranty period closes rather than after a breakage.

    Result: Support becomes an agreement, not a favour.

  4. A note on ageing systems and versions

    A mail to clients running a framework, library or platform going out of support, with the risk and the work involved.

    Result: Upgrade work is sold before a security problem.

  5. A revival sequence for lost proposals

    Two mails to buyers who went quiet, the first with something useful in their domain, the second timed to their budget month.

    Result: Last year's no becomes this year's discovery.

  6. Replies and opportunities counted by list

    What each send produced, measured as replies and opportunities rather than opens, against the baseline.

    Result: The list that never answers gets rested.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a software firm needs in place before it writes to past clients and lost proposals.

Delivery records as the source
Build the list from signed projects, with the client contact, the stack, the launch date and the end of warranty. Anyone not in that record needs a separate reason to be mailed.
Contract terms checked for what you may say
Read the NDA and the contract before naming a client or a product in any mail. If it forbids it, describe the work in general terms.
A list split by stage
Keep live clients, finished projects, lost proposals and referral partners apart. A client mid-delivery should not receive a win-back note.
A sender who is the person they worked with
Send from the account lead or founder they dealt with, on your domain, with SPF and DKIM set. A reply goes to someone who remembers the project.
Overseas clients' rules known
If you mail clients in Europe or elsewhere, check what their local law expects about consent and opt-out for business mail, and record the basis for each contact.
An unsubscribe and a correction route
Let a contact opt out or tell you they have left the company. People move jobs, and a stale record sends the mail to a stranger.

Who it is for

This is written for these software development companies.

  • Custom software development companies
  • Mobile app developers for Android and iOS
  • Product engineering firms working with startups
  • IT consultants and technology advisers
  • SaaS product companies selling to Indian businesses
  • Offshore development centres serving overseas clients
  • Firms specialising in one domain, such as healthcare, logistics or fintech
  • Low-code and automation developers
  • Software firms bidding for government work on GeM

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the email marketing work runs

  1. 1

    Understand your list

    We review who is on the list, how they got there, and how long it has been since they last heard from you.

  2. 2

    Audit past sends

    We check open and click rates from past emails to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into meaningful groups and a sending calendar is agreed.

  4. 4

    Implement content and automation

    Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.

  5. 5

    Measure and optimise

    We track performance and adjust subject lines, timing and content based on what the list responds to.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What do we send a client whose project is finished?
A support offer, a note on what is ageing in their system, and one idea for the next phase.
How often should we write to past clients?
Tie it to their dates: the support renewal, a platform version going out of support, and their budget month.
Can we mention a past client's name in a mail to someone new?
Only if your contract or the client allows it. Many agreements and NDAs forbid it. Ask in writing for a short permission, or describe the project without a name, the sector and the problem. A wrong mention can cost you the client.
What if a past client's project contact has left the company?
Check the company site or ask the old contact for an introduction, and update your record. Do not guess an email address. Write to the new person as a stranger who inherits the system, and mention the project and what you built.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for software development companies.

All articles

More for software development companies

Everything else we would do for you.

Or start from the overview: sales and marketing for software development companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need