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Software development companies · Lead generation

Turn the two-line idea into a scope before quoting it.

Lead generation for a software firm is bringing enquiries in and finding out, before an estimate is given, what is actually being built and who is paying for it. GullySales builds the outreach lists, the qualifying questions and the record of what each source produced.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for software development companies

Sales and marketing for software development companies, the overview.

Last updated 5 Oct 2026.

For software development companies

Where it usually goes wrong, and what we would do.

  • “A price given on a two-line idea becomes the ceiling”

    Whatever number you say first is what the founder remembers once the scope has doubled.

  • “One client paying the salaries is not a pipeline”

    The month that account cuts scope, the founders are back on LinkedIn between production releases.

  • “Delivery stops selling every release”

    The people who can sell are the people fixing production, so the pipeline dries in exactly the busy months.

What we do

What we deliver for software development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A qualifying call before any estimate

    The problem, the users, the deadline, where the budget comes from and who signs, asked in order and written into the CRM.

    Result: Nobody quotes a number on a WhatsApp message.

  2. A paid discovery offer with a fixed fee

    A short priced stage producing a scope, an architecture note and an estimate, with the fee set against the build if it goes ahead.

    Result: The estimate rests on understanding rather than a guess.

  3. An outreach list narrowed to one domain

    Companies in the trade you know best, with the founder, the IT head and the problem they are likely to have researched beforehand.

    Result: Replies come from people who recognise themselves.

  4. Referral arrangements with ERP vendors and CAs

    A note for the advisers who see clients outgrowing spreadsheets, setting out what you take on and what you do not.

    Result: Projects arrive from somebody the buyer already pays.

  5. One view of every live opportunity

    Each deal by stage, owner and next action in a single view, reviewed with the partners at a fixed time.

    Result: Selling continues through a heavy release month.

  6. Every opportunity marked with its source

    Where each enquiry, discovery and signed contract came from, reported against the baseline recorded before work starts.

    Result: You invest in the source that produced contracts.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

Where a software project enquiry starts, and what to capture before any estimate leaves the firm.

A referral from a past or current client
Record who referred, what they said about the work and the new buyer's role. Ask the referrer's permission before you name him, and thank him in your own way.
A Clutch or GoodFirms profile enquiry
Tag the profile and the project type chosen on the form. Check what the buyer has seen on the profile and ask which other firms they are talking to.
A reply to LinkedIn outreach
Note the post or message that brought the reply, the person's role and whether they hold budget. Move the talk to a call within a day or two, not a long thread.
A website form after a case study
Log the case study page the visitor read. Ask what is being built, who pays, the target date and whether code already exists. Then book the first call.
A tender or GeM requirement
Record the department, the requirement, the deadline and the eligibility conditions. Check turnover and experience clauses before putting engineer time into a response.
A past client's next project
Tag the earlier project and who asked. Repeat work is the cheapest lead, so record the date of the last release and what the client said was still left to build.

Who it is for

This is written for these software development companies.

  • Custom software development companies
  • Mobile app developers for Android and iOS
  • Product engineering firms working with startups
  • IT consultants and technology advisers
  • SaaS product companies selling to Indian businesses
  • Offshore development centres serving overseas clients
  • Firms specialising in one domain, such as healthcare, logistics or fintech
  • Low-code and automation developers
  • Software firms bidding for government work on GeM

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we answer a request for a fixed price?
Offer a paid discovery that produces the scope and the estimate. Serious buyers accept it, and the rest were comparing rates.
Where do new clients come from besides referrals?
Incubators, ERP vendors, CAs and narrow outreach in one domain. Tag every opportunity so you know which one repeats.
Should we sign an NDA before the first call?
Not usually. The first call can stay general: the problem, the users, the timeline. Sign when the buyer needs to share real data, code or plans. Keep a standard NDA ready so signing never holds up a serious prospect, and read the buyer's draft before you sign.
Who should take the first call, a founder or a salesperson?
Whoever can discuss the build in plain terms. A salesperson can qualify and book; an engineer or founder should join once the scope appears. A buyer who talks to someone unable to answer a technical question will take the next firm's call instead.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for software development companies.

All articles

More for software development companies

Everything else we would do for you.

Or start from the overview: sales and marketing for software development companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need