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Software development companies · Digital marketing

Keep selling through the month the release is late.

Digital marketing for a software firm is one plan across search, LinkedIn, listings and outreach, kept running while the founders are buried in delivery. GullySales sets the calendar, names an owner for each piece, and reports opportunities against it.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for software development companies

Sales and marketing for software development companies, the overview.

Last updated 5 Oct 2026.

For software development companies

Where it usually goes wrong, and what we would do.

  • “The pipeline dies in a release month”

    Every founder-led firm has the same cycle: a good quarter of selling, then months of silence while a product ships.

  • “Two buyers who read nothing alike”

    A funded founder wants speed and a team he can trust. An IT head wants references, process and a support plan.

  • “Clutch is a support, not a channel”

    Overseas and startup buyers check the profile, but Indian buyers still decide on a referral and a case study.

What we do

What we deliver for software development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan that survives a release month

    Material drafted and scheduled in the quiet weeks, so nothing depends on a founder being free during a launch.

    Result: The quarter after a big release is not empty.

  2. Material for the founder and for the IT head

    A speed and team story for funded founders, and a references, process and support story for an IT head in an established company.

    Result: Each buyer reads something written for him.

  3. Listing profiles kept current with real reviews

    Clutch and GoodFirms completed properly, with verified reviews requested from the clients whose projects went well.

    Result: The shortlist check does not stop at your profile.

  4. A named owner and a regular hour

    One person accountable for the firm's own marketing, with what is due written down in advance.

    Result: It does not stop when production breaks.

  5. One view of opportunities by source

    Opportunities, discoveries and contracts by channel and domain on a single page, against the baseline recorded before work began.

    Result: You can close a channel that never produced a contract.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for software firms

Write the work up safely, then put it where founders and IT heads already look.

Case studies without breaking an NDA
Write each project as problem, approach and outcome without the client's name, and have the client approve it. Note which case study a prospect read before the first call.
A page for each kind of build
Write separate pages for MVPs, mobile apps, business systems and maintenance retainers, naming the stack you use. Record the page behind each enquiry.
The founder's LinkedIn profile
Make the founder's and delivery head's profiles say what you build and for whom. Record any discovery call that starts from a profile or post.
Clutch and GoodFirms profiles
Complete the profiles and ask finished clients for an honest review. Treat them as proof for people who already know your name.
One sheet for discovery calls
Record buyer type, source, project type and stage for each call. It shows which channel brings scoped projects rather than idle enquiries.
What to leave until later
Ads on the phrase software development company and conference sponsorship can wait until the sheet shows where good projects come from.

Who it is for

This is written for these software development companies.

  • Custom software development companies
  • Mobile app developers for Android and iOS
  • Product engineering firms working with startups
  • IT consultants and technology advisers
  • SaaS product companies selling to Indian businesses
  • Offshore development centres serving overseas clients
  • Firms specialising in one domain, such as healthcare, logistics or fintech
  • Low-code and automation developers
  • Software firms bidding for government work on GeM

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which channels are worth it for a small software firm?
Search in one domain, LinkedIn from the founders, and two listing profiles. Everything else waits until those work.
Who runs this when the founders are in delivery?
One person with a weekly slot, and twenty minutes of a founder's time for the technical part.
Should we publish a rate card?
Publish how you price rather than the price: fixed scope for defined work, time and material for open scope, and what a discovery phase covers. Visitors who see the method arrive better prepared. Keep exact rates for the call, where you understand the project.
How do we know a LinkedIn message brought a client?
Ask on the discovery call how they first heard of you, and record first touch and last touch separately. A founder may have seen a post, then searched you. The two columns show which channel starts the conversation and which one finishes it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for software development companies.

All articles

More for software development companies

Everything else we would do for you.

Or start from the overview: sales and marketing for software development companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need