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Software development companies · Social media

Post what your engineers decided, where buyers can see it.

Social media for a software firm is mainly LinkedIn, where founders, IT heads and the engineers a buyer checks all sit. GullySales runs the calendar, clears what client work may be shown, and keeps it going through a release month.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for software development companies

Sales and marketing for software development companies, the overview.

Last updated 5 Oct 2026.

For software development companies

Where it usually goes wrong, and what we would do.

  • “The buyer reads your engineers before your page”

    A technical buyer opens three profiles from your team and forms an opinion before anybody replies to him.

  • “Architecture decisions travel further than launches”

    A post about why you chose one approach over another is read by people with the same decision to make.

  • “Most of your work cannot be shown”

    Agreements cover the screens and the client name, so a post has to be about the problem and the decision.

What we do

What we deliver for software development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. What may be posted, agreed in the contract

    A clause covering naming, screens and metrics, so the question is settled before anybody wants to publish something.

    Result: Nothing posted puts a contract at risk.

  2. A posting habit for the technical team

    Two engineers writing about a decision each month, drafted from a short call so nobody has to sit and write.

    Result: The profiles a buyer checks look alive.

  3. Founder posts aimed at founders and IT heads

    Posts about scope, estimates and delivery risk, written for the people who sign rather than for other developers.

    Result: The audience is buyers, not peers.

  4. A fortnight banked before a release

    Approved material scheduled in advance, so the feed does not go silent in the weeks the whole team is shipping.

    Result: Your quiet quarter stops being visible.

  5. Comments used more than posts

    A short list of accounts worth replying under, with a scheduled slot for a founder to do it properly.

    Result: Conversations start without a new post.

  6. Enquiries from LinkedIn counted

    Messages and profile visits that became opportunities recorded, against the baseline.

    Result: You know whether the habit is producing work.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where technology buyers read, and what a software firm posts there.

LinkedIn posts from the founder
Write about one decision on a build and why: monolith first, Flutter or native, which database. Founders and IT heads read these. End with an invitation to message you about their project.
LinkedIn posts from the lead developer
Let an engineer post a bug they traced or a fix they made, in plain words. A buyer checks the engineers before they sign. Link to your case study page for anyone who wants more.
GitHub and technical write-ups
Publish a small utility or a readme-led sample with your site named in the profile. It shows how you write code. The action is to contact the team for a similar build.
YouTube screen recordings of delivered work
Record a short demo of a finished product with the client's written leave, and no real data on screen. The action is to book a call about a similar need.
Startup and founder WhatsApp groups
Answer 'who can build my first version' with a reply that asks three questions about scope. Link to one project page only if the group allows it.
What not to post
Client names under NDA, screenshots of admin panels or code, hiring posts in the middle of a project story, and rate cards. Check the contract before showing any project.

Who it is for

This is written for these software development companies.

  • Custom software development companies
  • Mobile app developers for Android and iOS
  • Product engineering firms working with startups
  • IT consultants and technology advisers
  • SaaS product companies selling to Indian businesses
  • Offshore development centres serving overseas clients
  • Firms specialising in one domain, such as healthcare, logistics or fintech
  • Low-code and automation developers
  • Software firms bidding for government work on GeM

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the company page or the founders post?
Founders and engineers. A company page announcing releases reaches almost nobody who could hire you.
Can we post about a project under NDA?
Yes, if the client, the screens and any identifying detail are left out and the decision is the subject.
How should we handle DMs from recruiters, sellers and real buyers?
Sort them by who is asking. Reply to buyers the same day with two questions about scope and a call link. Send recruiters and sellers a standard polite line, then stop. Log every buyer message with the date and source so you can see which platform brought it.
Can we post a client's testimonial video?
Only with the client's written consent that names the platform and the use. Their legal or marketing team may need to approve it. Keep the claim to what they said about working with you, and drop any figure you cannot show a document for.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

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