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Telecom and broadband providers · Pay per click advertising

Bid on the person who has just moved or lost their line, in places you serve.

Pay-per-click (PPC) advertising for a broadband provider buys the search from a household or office choosing a connection. GullySales limits it to the pincodes you can serve, sends each click to a feasibility check and counts installations, not clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A broadband technician explains a router to a customer

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for telecom and broadband providers

Sales and marketing for telecom and broadband providers, the overview.

Last updated 11 Oct 2026.

For telecom and broadband providers

Where it usually goes wrong, and what we would do.

  • “Ads reach areas with no network”

    The budget is spent on clicks from people the company has to turn away.

  • “Brand names of big providers attract the wrong clicks”

    Searches for a national brand's complaint number or recharge are not buyers for a local provider.

  • “The click does not lead to a check”

    A person lands on a plan page and cannot find out whether his address is served.

What we do

What we deliver for telecom and broadband providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A pincode and locality plan

    Campaigns limited to the roads and pincodes you serve, with expansion areas kept separate.

    Result: Spend reaches people you can connect.

  2. A negative keyword list

    Recharge, bill payment, complaint, customer care and job searches blocked, reviewed against real search terms.

    Result: The budget does not pay for existing customers of others.

  3. A landing page with an address check

    A page with plans in plain words and a short feasibility form at the top.

    Result: The click turns into a recorded enquiry.

  4. Call and WhatsApp tracking

    Calls and messages from ads recorded against the enquiry and the result.

    Result: You know which clicks became installations.

  5. Business connection campaigns

    A separate campaign for offices, with a different page and form.

    Result: Business and home buyers see different messages.

  6. A policy and claim check

    Copy checked against the platform's rules and the tariff and advertising rules of the regulator.

    Result: Campaigns run without rejection or complaint.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

Each type of search needs a decision. Count a real enquiry by a feasible address, not by a click.

Broadband connection near me or in a locality
Bid, limited to serviceable areas. Send the click to the area page with a check for the address. Add the plan names only if they are clear.
Fibre internet for home or apartment
Bid. These searchers want installation. Show the installation terms, the documents needed and a simple call button, and avoid unprovable speed claims.
Business internet, leased line and static IP
Bid in a separate campaign. Ask for company name, number of users and the address on the form. Route the lead to the person who handles offices.
Recharge, bill payment and customer care numbers
Block. These searchers belong to another provider or to you already. Add recharge, bill, complaint, customer care, number and login as negatives.
Jobs, technician courses and franchise
Block, unless you want franchise partners, who need a separate campaign. Add job, vacancy, salary, training and course as negatives.
Counting a real enquiry
Count a form or call from a feasible address with a name and a number. Record the result of the check, the plan chosen and whether the installation took place.

Who it is for

This is written for these telecom and broadband providers.

  • Local fibre broadband providers
  • Cable TV and broadband operators
  • ISP franchise partners and sub-operators
  • Leased line and enterprise connectivity resellers
  • Wi-Fi providers for PGs, hostels and coworking spaces
  • Providers serving apartments and gated communities
  • Providers selling TV and OTT bundles with broadband

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own brand name?
Yes, if rivals or aggregators appear for it. It protects the top result cheaply. Check the search volume first, and send the click to your own plan or support page, not to the home page.
Are call-only ads good for broadband?
They suit people who want to ask whether their address is served. They only work when someone answers, so run them in the hours the sales team is on the phone, and record each call and its result.
How do we stop job seekers and customers of rivals clicking?
Add job, vacancy, recharge, bill and complaint as negatives, and review the search terms report for new ones. State on the page that you sell new connections in named areas, so the wrong clicker leaves.
How do we know an ad produced an installation?
Match each enquiry to its source with a call tracking number or a tagged form, record the feasibility result, and mark the date of installation. Count installations by campaign, not clicks.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for telecom and broadband providers

Everything else we would do for you.

Or start from the overview: sales and marketing for telecom and broadband providers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need