Tile, flooring and bathware dealers · Email marketing
Write to the architect and the builder, not to a family buying one floor.
Email for a tile and bathware dealer works on the trade side, where architects, interior designers, contractors and builders open a range sheet or a project quotation at their desk. GullySales builds that list from your own project records and writes the new-range and clearance mails they read.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
Also for tile, flooring and bathware dealers
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- PPC for tile, flooring and bathware dealers
- Lead generation for tile, flooring and bathware dealers
- Digital marketing for tile, flooring and bathware dealers
- Reputation management for tile, flooring and bathware dealers
- Local SEO for tile, flooring and bathware dealers
- Branding for tile, flooring and bathware dealers
- Social media marketing for tile, flooring and bathware dealers
Sales and marketing for tile, flooring and bathware dealers, the overview.
For tile, flooring and bathware dealers
Where it usually goes wrong, and what we would do.
“Families answer WhatsApp, firms answer email”
A homeowner will not open a range sheet. An architect's office will not accept a quotation any other way, because it has to go into the project file.
“A new collection is news to a designer and noise to a family”
The people who care when a large-format range lands are the firms specifying interiors this year, and there are perhaps fifty of them near you.
“Discontinued lots clear through the trade”
Contractors and landlords take end-of-series stock that a retail buyer will not look at, and one short mail moves it without a public discount.
“Builders want the terms before the meeting”
A purchase team asks for the rate, the credit period and the phasing in writing. That is a mail, not a showroom visit.
What we do
What we deliver for tile, flooring and bathware dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A trade list built from your own records
Architects, designers, contractors and builders who have bought from or specified you, with the project and the contact person noted rather than bought in.
Result: You are writing to people who already know the showroom.
A range sheet a firm can file
Sizes, finishes, brands, trade terms and lead times in one document that goes into a project folder without being retyped.
Result: Your ranges reach the specification stage.
New arrival mails to the specifiers
A short mail when a collection or a slab lot lands, with photographs, sizes and the line for requesting a sample.
Result: Designers hear about it before it reaches the floor.
A project supply note for builders
Stock holding, phased delivery tower by tower, breakage handling and one named contact, written for a purchase team to circulate.
Result: You are quoting on service, not only on rate.
Clearance mails for end-of-series lots
The designs being discontinued, the quantity left and the rate, sent to the contractors and landlords on your list.
Result: Old stock moves without cutting current prices.
Consent, replies and samples tracked
Permission recorded for every trade contact, unsubscribes handled, and opens, replies and sample requests reported each month against the starting position.
Result: The list stays clean and you can see what it produced.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these tile, flooring and bathware dealers.
- Multi-brand tile and sanitaryware showrooms
- Single-brand exclusive tile galleries
- Bathware, CP fittings and bath accessories dealers
- Wooden, laminate and vinyl flooring retailers
- Granite, marble and natural stone dealers
- Tile distributors supplying builders and sub-dealers
- Premium imported tile and bathroom studios
- Flooring retail and installation businesses
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for tile, flooring and bathware dealers
- 1
Assess
We look at your Maps profile, how showroom visits are recorded, how quotations are written and followed up, and who is referring families today.
- 2
Record every visit
A visitor and quotation record the floor staff actually use, with follow-up messages on WhatsApp at fixed points after each visit.
- 3
Show the showroom online
Maps, website category pages and Instagram set up so a buyer can see your ranges and installed rooms before visiting.
- 4
Win the influencers
A relationship programme with masons, plumbers, contractors and designers, with referrals recorded against each one.
- 5
Grow each order
Room-by-room quotes that include fittings and accessories, bathroom packages, and follow-up for the next room or the next project.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we buy a list of architects in the city?
How often should we write to designers?
Can marketing help when the mason decides which dealer gets the order?
Should a tile dealer sell online?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for tile, flooring and bathware dealers
Everything else we would do for you.
- SEO for tile, flooring and bathware dealers
- PPC for tile, flooring and bathware dealers
- Lead generation for tile, flooring and bathware dealers
- Digital marketing for tile, flooring and bathware dealers
- Reputation management for tile, flooring and bathware dealers
- Local SEO for tile, flooring and bathware dealers
- Branding for tile, flooring and bathware dealers
- Social media marketing for tile, flooring and bathware dealers
- Content marketing for tile, flooring and bathware dealers
Or start from the overview: sales and marketing for tile, flooring and bathware dealers.