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GullySales

Tile, flooring and bathware dealers · Pay per click advertising

Pay for the family at the flooring stage, not the one pricing a house.

Pay per click advertising for a tile dealer buys the searches a house throws up at the flooring stage, such as a bathroom fittings shop nearby. GullySales sets the radius, the negative keywords and the call tracking so the spend goes to buyers who can actually visit the showroom.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For tile, flooring and bathware dealers

Where it usually goes wrong, and what we would do.

  • Your radius is how far a family will drive with a mason

    Tiles are chosen in person and delivered by lorry. An advert shown forty kilometres away pays for somebody who will never park outside your showroom.

  • Rate searches rarely walk in

    People typing tile price per square foot are costing a house they have not started, or working for a rival. Those words need blocking before they eat a week's budget.

  • One bathroom is worth a hundred tile clicks

    A family retiling a single bathroom needs tiles, sanitaryware and fittings in one quotation. That search is rare and it pays for the campaign.

  • Builders do not click adverts

    A project buyer negotiates a rate with three dealers and a brand office over the phone. The builder side belongs in outreach, not in the advertising budget.

What we do

What we deliver for tile, flooring and bathware dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Search campaigns split by room and by range

    Separate campaigns for bathroom tiles and fittings, floor tiles, wooden flooring and natural stone, each with its own budget and its own landing page.

    Result: You can stop what is not producing visits without stopping the rest.

  2. Negative keyword list built for this trade

    Wholesale rate lists, factory prices, tile fitting labour, job vacancies and how-to-lay questions blocked before they spend anything.

    Result: The budget goes on buyers rather than on people doing sums.

  3. Radius and timing set to showroom hours

    Adverts held to the distance families actually travel to you, weighted to the evenings and weekends when a couple is free to visit with their mason.

    Result: Clicks arrive when somebody is there to answer.

  4. Landing pages that show the display

    A page per campaign with photographs of the display area, the brands held, delivery terms and a WhatsApp button for a room measurement.

    Result: The click becomes a message instead of a bounce.

  5. Call and WhatsApp tracking back to the search

    Every call and message from an advert recorded against the words that caused it, with the showroom visit noted when the family arrives.

    Result: You know which search brought a family through the door.

  6. Spend and walk-ins in the monthly report

    Spend, clicks, calls, messages and recorded visits for each campaign, compared with what the showroom was getting before the adverts started.

    Result: The cost of a walk-in stops being a guess.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these tile, flooring and bathware dealers.

  • Multi-brand tile and sanitaryware showrooms
  • Single-brand exclusive tile galleries
  • Bathware, CP fittings and bath accessories dealers
  • Wooden, laminate and vinyl flooring retailers
  • Granite, marble and natural stone dealers
  • Tile distributors supplying builders and sub-dealers
  • Premium imported tile and bathroom studios
  • Flooring retail and installation businesses

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for tile, flooring and bathware dealers

  1. 1

    Assess

    We look at your Maps profile, how showroom visits are recorded, how quotations are written and followed up, and who is referring families today.

  2. 2

    Record every visit

    A visitor and quotation record the floor staff actually use, with follow-up messages on WhatsApp at fixed points after each visit.

  3. 3

    Show the showroom online

    Maps, website category pages and Instagram set up so a buyer can see your ranges and installed rooms before visiting.

  4. 4

    Win the influencers

    A relationship programme with masons, plumbers, contractors and designers, with referrals recorded against each one.

  5. 5

    Grow each order

    Room-by-room quotes that include fittings and accessories, bathroom packages, and follow-up for the next room or the next project.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Bon Millette

    Situation
    A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
    What we did
    • A site that matches the food
    • The story in a trust-building order
    • Product sections with full disclosure
    • A short path from reading to buying
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

What should a tile showroom spend on Google Ads?
Enough to hold the bathroom and flooring searches in your own area for a full month, then judge it on recorded visits rather than clicks. We take the baseline before anything is switched on. Our time, your media spend and any production cost are quoted as three separate lines.
Should we advertise in the monsoon when nobody is laying tiles?
Keep a smaller budget running. Families choose tiles weeks before the mason needs them, and the wet months are when the arguing at home happens. Push the spend up as griha pravesha dates approach.
Can marketing help when the mason decides which dealer gets the order?
Yes, by making your showroom the one the mason also prefers. We set up a routine with the trades who bring families in. A visitor record means the family's own choice is followed up before anyone steers them elsewhere.
Should a tile dealer sell online?
Usually not as a full online store, because most buyers want to see and touch a tile first. A catalogue on the website and Instagram, with a quick way to book a visit or ask for a quote on WhatsApp, works better for most showrooms.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit