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GullySales

Tile, flooring and bathware dealers · Search engine optimisation

Be found for the size, the finish and the brand a buyer types.

SEO for a tile and bathware dealer decides who appears when somebody searches a brand name plus dealer, a tile size, or a bathroom fittings shop in their area. GullySales builds a page for each range you stock and fixes the faults that keep those pages out of search results.

A street junction fingerpost: several lettered direction arms on one post, the top arm freshly painted and pointing down your street while the others have weathered, with the paint tin and brush still at its foot

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

For tile, flooring and bathware dealers

Where it usually goes wrong, and what we would do.

  • Buyers search a brand and a dealer, not your shop name

    Somebody typing a tile brand followed by dealer near me is ready to visit. A page naming the brands you actually hold on the floor puts you in that result.

  • Sizes and finishes are search terms

    600 by 600 vitrified, anti-skid bathroom floor, large-format slab. Each is a different buyer, and one combined products page ranks for none of them.

  • Flooring earns more and gets less attention

    Wooden, laminate and SPC ranges sit in a back room with nothing written about them. The search for them comes from flat owners and small offices who never walk past your showroom.

  • A brand catalogue PDF is invisible

    Most dealer sites hide every range inside a download the manufacturer sent them. Search engines read the page, not the file.

What we do

What we deliver for tile, flooring and bathware dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each range and size you stock

    Separate pages for vitrified floor tiles, bathroom wall and anti-skid tiles, wooden and SPC flooring, sanitaryware and CP fittings, written around the sizes buyers type.

    Result: Each range can be found on its own instead of sitting in one list.

  2. Brand pages for the names you are authorised to sell

    One page per brand on your floor, with the ranges held, the display a buyer can see and the localities you deliver to.

    Result: A search for that brand plus a dealer nearby lands on you.

  3. Quantity and wastage answers written into the pages

    What a family asks before ordering, covering boxes per room, wastage, skirting and adhesive, answered on the range page itself.

    Result: The buyer gets the figure from you rather than from a rival's blog.

  4. Technical check of speed and broken pages

    Load speed on a phone, broken links and oversized images checked, since showroom photographs are usually why a dealer site crawls.

    Result: A good page stops being held back by a fault nobody looked for.

  5. Search positions reported by range every month

    Where each range page sits, the visits it brings and the enquiries traced to it, read against the figures written down before the work started.

    Result: You can see whether the flooring pages are earning their place.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these tile, flooring and bathware dealers.

  • Multi-brand tile and sanitaryware showrooms
  • Single-brand exclusive tile galleries
  • Bathware, CP fittings and bath accessories dealers
  • Wooden, laminate and vinyl flooring retailers
  • Granite, marble and natural stone dealers
  • Tile distributors supplying builders and sub-dealers
  • Premium imported tile and bathroom studios
  • Flooring retail and installation businesses

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for tile, flooring and bathware dealers

  1. 1

    Assess

    We look at your Maps profile, how showroom visits are recorded, how quotations are written and followed up, and who is referring families today.

  2. 2

    Record every visit

    A visitor and quotation record the floor staff actually use, with follow-up messages on WhatsApp at fixed points after each visit.

  3. 3

    Show the showroom online

    Maps, website category pages and Instagram set up so a buyer can see your ranges and installed rooms before visiting.

  4. 4

    Win the influencers

    A relationship programme with masons, plumbers, contractors and designers, with referrals recorded against each one.

  5. 5

    Grow each order

    Room-by-room quotes that include fittings and accessories, bathroom packages, and follow-up for the next room or the next project.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Bon Millette

    Situation
    A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
    What we did
    • A site that matches the food
    • The story in a trust-building order
    • Product sections with full disclosure
    • A short path from reading to buying
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

We are a multi-brand showroom. Should we make a page for every brand?
Make one for each brand you hold real display and stock for. A page for a brand you can only order on request adds nothing and splits your own pages. Three done properly beat nine thin ones.
How long before a tile dealer sees results from search?
Range pages take a few months to settle, while the Maps listing can move in weeks. Start with Maps, because a family choosing which showroom to visit on Sunday looks there first.
Can marketing help when the mason decides which dealer gets the order?
Yes, by making your showroom the one the mason also prefers. We set up a routine with the trades who bring families in. A visitor record means the family's own choice is followed up before anyone steers them elsewhere.
Should a tile dealer sell online?
Usually not as a full online store, because most buyers want to see and touch a tile first. A catalogue on the website and Instagram, with a quick way to book a visit or ask for a quote on WhatsApp, works better for most showrooms.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit