Spend in February and March, when the terrace is still dry.

1. The budget moved into the dry months

   Money raised from February to May and again in September, held low through the weeks your crews cannot take another job.

   Result: You buy the enquiry you can actually serve.

2. Separate campaigns for leaks, rates and factory roofing

   An emergency leak campaign, a cost-research campaign and a factory re-roofing campaign, each with its own budget and landing page.

   Result: A homeowner's click cannot spend the factory money.

3. A landing page that books an inspection slot

   A page matching the advertisement, asking for photographs of the stain, the floor it is on, the age of the building and a preferred day.

   Result: The call opens with pictures already in hand.

4. Negative keywords against materials and coursework

   Blocks on cement rate, chemical price, waterproofing dealer, applicator training and job vacancy, checked weekly against the search terms report.

   Result: Your budget stops paying for people buying a tin.

5. Localities chosen by the age of the buildings

   Targeting set to areas of older independent houses, ageing apartment stock and terraces last treated a decade ago.

   Result: Money goes where the terraces are due.

6. Spend reported against inspections and jobs

   Cost per call, per inspection and per job won, split by campaign and by month, read against the baseline recorded at the audit.

   Result: You can see what a booked terrace costs to win.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.