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Wealth management firms · Follow up systems

The plan went out, the investor said he would think, and nobody rang.

A follow-up system for an advisory firm decides what happens after the first meeting: the investor who took the plan home, the one whose onboarding stalled at KYC, and the one waiting on a maturity to land. GullySales writes those steps with your advisers and puts a date and an owner against each.

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A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Realistic editorial illustration of wealth management firms at work in India

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for wealth management firms

Sales and marketing for wealth management firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For wealth management firms

Where it usually goes wrong, and what we would do.

  • “Money that has not arrived yet is the usual reason for silence”

    A property sale, a maturity or a bonus is still weeks away and the investor would rather not say so. Asking when the money lands, instead of when he will decide, turns a dead enquiry into a diary entry.

  • “Onboarding stalls at a document, not at a decision”

    A nominee detail, a signature mismatch, a KYC that did not clear. Nobody is deciding against you and nobody in the firm owns chasing it either, which makes it the cheapest conversion an advisory firm has.

  • “What you may say while chasing is not unlimited”

    Advertisement and conduct rules restrict how returns and performance may be described in any communication, including a follow-up message. Have your compliance officer approve the standing wording rather than assuming the position.

What we do

What we deliver for wealth management firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A next date on every proposal

    Each plan or proposal leaves with a follow-up date, a named adviser and a note of what will be said, recorded against the investor.

    Result: A proposal cannot go quiet unnoticed.

  2. The money question asked on the first call

    When the payout, maturity or sale actually completes, recorded so the follow-up arrives when there is money to invest.

    Result: Chasing happens when the investor can act.

  3. Onboarding chased as a list of its own

    KYC, nominee, bank mandate and signature mismatches tracked apart from the sales pipeline, with one person answerable for them.

    Result: Signed investors stop falling out before the money moves.

  4. Wording your compliance officer has cleared

    Standing messages for the proposal chase, the review reminder and the reactivation call, written to stay inside the advertisement rules.

    Result: Advisers chase without drafting on the fly.

  5. A stop rule, and a revisit list

    How many attempts a quiet investor gets, and when the enquiry comes back, because a retirement payout arrives when it arrives.

    Result: Nobody is pestered and nobody is forgotten.

  6. A loss reason recorded every time

    Fee, a performance comparison, a relative's adviser, or money not yet available, picked from a short list.

    Result: You see whether you lose on fee or on timing.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

Follow-up routine for advisory firms

Each proposal, onboarding and waiting investor has an adviser, a recorded reason and a date.

Proposal taken home
The adviser rings after the investor has seen the family and asks what is left to decide. Record the question and who else is involved.
Onboarding stalled at KYC
The operations person asks the investor which document is missing and offers a checklist. Record the document, who holds it and when it is expected.
Money not yet arrived
Ask when the maturity, sale or bonus will land and set the follow-up for then. Record the amount range the investor gave, not a projection.
Investor unhappy with the fee
The adviser explains what the fee covers and compares it to the services, in writing. Record the reaction, and do not argue or promise anything about performance.
Referral from an existing client
Thank the client and ask the referred person's preferred time and channel. Record the source and check whether the client has consented to the introduction.
Existing client, review due
Offer a review slot when a life event or a portfolio date comes up. Record the agenda and send only what your compliance allows.

Who it is for

This is written for these wealth management firms.

  • Independent financial advisers
  • Registered investment advisory firms
  • Portfolio management services
  • Family offices
  • Mutual fund distributors
  • Insurance and wealth advisory practices
  • NRI-focused wealth advisers
  • Retirement and pension planning practices

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for wealth management firms

  1. 1

    Assess

    We look at how investors currently find you, what your website tells them about fees and advisers, and how long a proposal sits before anyone follows up.

  2. 2

    Build trust before the call

    Adviser profiles, credentials, a clear explanation of the fee structure, and content that answers the questions investors search before they pick up the phone.

  3. 3

    Get the enquiry answered fast

    A response routine for calls, WhatsApp and referrals, and a record of every enquiry so none sit unanswered.

  4. 4

    Bring investors in

    Search visibility for the planning questions investors ask, and a referral process that gives existing investors an easy way to introduce someone.

  5. 5

    Keep the mandate

    A reporting rhythm the investor can rely on, and a review-meeting cadence that surfaces the next need before the investor goes looking elsewhere.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
How often can we follow up an investor without becoming a nuisance?
Attach it to something that happened rather than to a calendar. A maturity landing, a tax deadline, a change in a rule he asked about. Agree the next contact at the end of every conversation and the question stops arising.
An investor went quiet after seeing our fee. What now?
Ring and ask what he compared it with, because it is often a distributor's commission he never saw as a cost. Set out in writing what is included and what is not. If he still prefers the other arrangement, say so plainly and leave the door open.
Can we message investors about market movements to keep them engaged?
Be careful. Communication about markets or products is covered by rules on advisers and distributors, and these change. Send only what your compliance officer has approved, and keep client messages about service, documents and meetings rather than performance.
What if a prospect asks for a guaranteed return before signing?
Say plainly that you cannot promise returns and explain what you can do: the plan, the risk discussion and the review process. Record the conversation. If the investor insists, close it politely rather than adjust your message.
Can we show our past portfolio returns in ads?
Not freely, and usually it is safer not to. SEBI and AMFI rules restrict how past performance appears, and require set disclosures where it is allowed. We build the content around your process, your advisers and the plans you write instead.
Do you know the advertising rules for investment advisers?
Yes, in outline, and your compliance officer has the final word. SEBI's advertisement code for registered advisers rules out promised returns and testimonials, and asks for registration details to be shown. Nothing goes live until your compliance officer signs it off.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.

From the blog

Further reading for wealth management firms.

All articles

More for wealth management firms

Everything else we would do for you.

Closest to this: leads and follow-up

Also for wealth management firms

Or start from the overview: sales and marketing for wealth management firms.

Your next practical step

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90 minutes. A written, scored report. No invoice and no obligation.

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