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Personal branding · Sales and marketing

The customer who trusted you has resigned, and her replacement has never heard of you.

Personal branding for an account or customer success manager is the visibility that survives a change on the customer's side: what a new sponsor or a new procurement head finds when your name first lands in their inbox.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for an account or customer success manager is the visibility that survives a change on the customer's side: what a new sponsor or a new procurement head finds when your name first lands in their inbox. GullySales writes and runs it from a regular conversation with you, and names no account without permission.

Also written for

Account manager, Key account manager, Customer success manager, Channel sales manager.

For account and customer success managers

Where it usually goes wrong, and what we would do.

  • “Renewals are lost when your champion moves on”

    The person who bought you leaves, and somebody arrives with a mandate to review every contract signed before them. You get three months of borrowed goodwill and a name they will search.

  • “Nobody else inside the customer knows what you do”

    Your sponsor knows. The four departments who use the product every day have never met you, and when a renewal goes to a committee, they are the votes.

  • “Your best work of the year is confidential”

    Rescuing a rollout that was going badly is the most valuable thing you did, and you cannot write a word about it. What you can write is what you now know about rollouts, with the account left out.

  • “You are asked to prove revenue you do not book”

    Expansion lands on the sales sheet and churn lands on yours. Visibility that brings in new leads does nothing for you. Visibility that makes a customer's new people trust you inside a fortnight does.

What we do

What we deliver for account and customer success managers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile for the customer's next sponsor

    Your bio rewritten around the sort of accounts you carry, what you do in the first thirty days, and how an escalation actually reaches you. Written to be read by somebody deciding whether to give you the meeting.

    Result: Your introduction email gets a reply instead of a forward to procurement.

  2. The interview, booked away from a renewal week

    An hour on an account that went sideways and what you changed, or on the question the same three customers asked this quarter.

    Result: Material in your words without you writing anything between escalations.

  3. Customer proof, cleared properly

    Case write-ups and quotes collected with written permission from the customer and whoever approves it on their side, published under your name and the company's together.

    Result: Evidence you can send a new sponsor that your marketing team can also use.

  4. The first ninety days, published

    What a customer gets from you, when the review happens and who to ring at what hour, written as a page rather than as a promise made on a call.

    Result: A new contact knows what to expect from you before they have to ask twice.

  5. The room your customers are already in

    The user group, the industry association or the WhatsApp group where your customers' peers compare notes, and a reason for you to be in it that is not a pitch.

    Result: An operations head refers you to their counterpart at another company.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for account and customer success managers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
My customers are under a non-disclosure agreement. What can I publish?
The pattern, never the account. How a rollout stalls at the training stage, what a good sponsor does differently, why adoption dips in the sixth month. We ask what is off limits before the first draft and stay on the safe side of it.
Should my employer pay for this?
Ask, because the company gets most of the benefit while you hold the relationship. Many will decline on the grounds that the profile leaves when you do, which is the honest reason to own it. If you fund it, keep the drafts and the subject list.
Does this help me move into a sales role?
It helps at the interview, not with the quota. A head of sales reading you wants to see that you can hold a commercial conversation, and writing about how a renewal negotiation really goes shows that better than a line on a CV. If your months are one escalation after another and the interview hour keeps getting moved, do not buy this yet.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Sales and marketing

Personal branding for the rest of the sales and marketing.

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Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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