Personal branding · Sales and marketing
The customer who trusted you has resigned, and her replacement has never heard of you.
Personal branding for an account or customer success manager is the visibility that survives a change on the customer's side: what a new sponsor or a new procurement head finds when your name first lands in their inbox. GullySales writes and runs it from a monthly conversation with you, and names no account without permission.
In one paragraph
Personal branding for an account or customer success manager is the visibility that survives a change on the customer's side: what a new sponsor or a new procurement head finds when your name first lands in their inbox. GullySales writes and runs it from a monthly conversation with you, and names no account without permission.
Also written for
Account manager, Key account manager, Customer success manager, Channel sales manager.
For account and customer success managers
Where it usually goes wrong, and what we would do.
“Renewals are lost when your champion moves on”
The person who bought you leaves, and somebody arrives with a mandate to review every contract signed before them. You get three months of borrowed goodwill and a name they will search.
“Nobody else inside the customer knows what you do”
Your sponsor knows. The four departments who use the product every day have never met you, and when a renewal goes to a committee, they are the votes.
“Your best work of the year is confidential”
Rescuing a rollout that was going badly is the most valuable thing you did, and you cannot write a word about it. What you can write is what you now know about rollouts, with the account left out.
“You are asked to prove revenue you do not book”
Expansion lands on the sales sheet and churn lands on yours. Visibility that brings in new leads does nothing for you. Visibility that makes a customer's new people trust you inside a fortnight does.
What we do
What we deliver for account and customer success managers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile for the customer's next sponsor
Your bio rewritten around the sort of accounts you carry, what you do in the first thirty days, and how an escalation actually reaches you. Written to be read by somebody deciding whether to give you the meeting.
Result: Your introduction email gets a reply instead of a forward to procurement.
The monthly interview, booked away from a renewal week
An hour on an account that went sideways and what you changed, or on the question the same three customers asked this quarter.
Result: Material in your words without you writing anything between escalations.
Customer proof, cleared properly
Case write-ups and quotes collected with written permission from the customer and whoever approves it on their side, published under your name and the company's together.
Result: Evidence you can send a new sponsor that your marketing team can also use.
The first ninety days, published
What a customer gets from you, when the review happens and who to ring at what hour, written as a page rather than as a promise made on a call.
Result: A new contact knows what to expect from you before they have to ask twice.
The room your customers are already in
The user group, the industry association or the WhatsApp group where your customers' peers compare notes, and a reason for you to be in it that is not a pitch.
Result: An operations head refers you to their counterpart at another company.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for account and customer success managers
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
My customers are under a non-disclosure agreement. What can I publish?
Should my employer pay for this?
Does this help me move into a sales role?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sales and marketing
Personal branding for the rest of the sales and marketing.
Or start from personal branding.