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Personal branding · Sales and marketing

You have built the company an audience and have none of your own.

Personal branding for a marketing manager or head of marketing is the visibility of the person who spends the budget: what a founder, an agency or a candidate finds before deciding whether to back you.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a marketing manager or head of marketing is the visibility of the person who spends the budget: what a founder, an agency or a candidate finds before deciding whether to back you. GullySales writes and runs it from a regular conversation, and hands the whole thing over when you want it.

Also written for

Marketing manager, Marketing director, Head of marketing, Growth marketing manager.

For marketing managers and heads

Where it usually goes wrong, and what we would do.

  • “The budget is argued for in a room and decided before it”

    A founder working out next year's spend has already formed a view of whether you know what you are doing. Part of that view comes from what other people in your industry say about you, and you have given them nothing to say.

  • “You hire your own team, and they check you first”

    A good performance marketer picks between three offers on the question of who they will learn from. The team page belongs to the company. The part they read is yours, and it has not been touched since you joined.

  • “Everything you make goes out under somebody else's name”

    Five years of campaigns and the credit sits with the brand. When you look for the next role the only proof you own is what you can describe in an interview, which is the weakest kind there is.

  • “You already know how to do this”

    It is your own trade, which is exactly why it has not happened. The company's calendar takes the hours and your own goes to the bottom of the list, quarter after quarter.

What we do

What we deliver for marketing managers and heads.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written by somebody who is not you

    Your LinkedIn and bio rebuilt around the channels you have genuinely run, the budgets you have carried and the things you decided to stop doing.

    Result: A founder or a head-hunter reads a marketer with judgement instead of a list of tools.

  2. The interview, put in your own calendar first

    One hour on a campaign that underperformed and what the numbers actually said, or on the agency conversation you had been putting off.

    Result: Drafts out of a call you can take in the car.

  3. Writing other marketers argue with

    Pieces on what a two lakh rupee monthly media budget will and will not buy, on attribution that disagrees with the sales sheet, on the brief you now refuse to accept.

    Result: Comments from people whose opinion your founder already respects.

  4. Your team credited by name

    Named contributions for the people who ran the campaigns, so the department is visible and not only the person who heads it.

    Result: The analyst who did the work is findable, and stays longer.

  5. The handover, from the first month

    Subject list, interview notes and calendar written the way you would brief a freelancer, and given to you as they are produced.

    Result: You can stop paying us in month four and keep publishing.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for marketing managers and heads

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
I could do this myself. Why would I pay for it?
You could, and if you have the hour to write as well as the hour to talk, do that instead. What you are buying is somebody else holding the deadline and asking the question that makes you say the interesting thing. If that is not worth the money, take the subject list and go.
Will my company fund it?
Sometimes, when the founder wants a spokesperson who is not the founder, and then it sits fairly in the marketing budget. Most say no, because the profile leaves when you do. That is also the reason you might want it.
Does this make me look like I am job hunting?
It can, and your founder may read it that way in week one. Tell them before you start, and write about the category rather than about yourself. Most founders want a visible marketing head as soon as the first enquiry arrives through it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Sales and marketing

Personal branding for the rest of the sales and marketing.

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Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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