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GullySales

Personal branding · Sales and marketing

You have built the company an audience and have none of your own.

Personal branding for a marketing manager or head of marketing is the visibility of the person who spends the budget: what a founder, an agency or a candidate finds before deciding whether to back you. GullySales writes and runs it from a monthly conversation, and hands the whole thing over when you want it.

In one paragraph

Personal branding for a marketing manager or head of marketing is the visibility of the person who spends the budget: what a founder, an agency or a candidate finds before deciding whether to back you. GullySales writes and runs it from a monthly conversation, and hands the whole thing over when you want it.

Also written for

Marketing manager, Marketing director, Head of marketing, Growth marketing manager.

For marketing managers and heads

Where it usually goes wrong, and what we would do.

  • The budget is argued for in a room and decided before it

    A founder working out next year's spend has already formed a view of whether you know what you are doing. Part of that view comes from what other people in your industry say about you, and you have given them nothing to say.

  • You hire your own team, and they check you first

    A good performance marketer picks between three offers on the question of who they will learn from. The team page belongs to the company. The part they read is yours, and it has not been touched since you joined.

  • Everything you make goes out under somebody else's name

    Five years of campaigns and the credit sits with the brand. When you look for the next role the only proof you own is what you can describe in an interview, which is the weakest kind there is.

  • You already know how to do this

    It is your own trade, which is exactly why it has not happened. The company's calendar takes the hours and your own goes to the bottom of the list, quarter after quarter.

What we do

What we deliver for marketing managers and heads.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written by somebody who is not you

    Your LinkedIn and bio rebuilt around the channels you have genuinely run, the budgets you have carried and the things you decided to stop doing.

    Result: A founder or a head-hunter reads a marketer with judgement instead of a list of tools.

  2. The monthly interview, put in your own calendar first

    One hour on a campaign that underperformed and what the numbers actually said, or on the agency conversation you had been putting off.

    Result: A month of drafts out of a call you can take in the car.

  3. Writing other marketers argue with

    Pieces on what a two lakh rupee monthly media budget will and will not buy, on attribution that disagrees with the sales sheet, on the brief you now refuse to accept.

    Result: Comments from people whose opinion your founder already respects.

  4. Your team credited by name

    Named contributions for the people who ran the campaigns, so the department is visible and not only the person who heads it.

    Result: The analyst who did the work is findable, and stays longer.

  5. The handover, from the first month

    Subject list, interview notes and calendar written the way you would brief a freelancer, and given to you as they are produced.

    Result: You can stop paying us in month four and keep publishing.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, then reported every month against it.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for marketing managers and heads

  1. 1

    Work out whether this is even your bottleneck

    The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The monthly rhythm

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

I could do this myself. Why would I pay for it?
You could, and if you have the hour to write as well as the hour to talk, do that instead. What you are buying is somebody else holding the deadline and asking the question that makes you say the interesting thing. If that is not worth the money, take the subject list and go.
Will my company fund it?
Sometimes, when the founder wants a spokesperson who is not the founder, and then it sits fairly in the marketing budget. Most say no, because the profile leaves when you do. That is also the reason you might want it.
Does this make me look like I am job hunting?
It can, and your founder may read it that way in week one. Tell them before you start, and write about the category rather than about yourself. Most founders want a visible marketing head as soon as the first enquiry arrives through it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit