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Personal branding · Sales and marketing

Buyers check you before the call, and head-hunters check you before the shortlist.

Personal branding for a sales leader is the visibility of the person carrying the number: what an enterprise buyer reads in the hour after accepting your meeting, and what a head-hunter finds before a shortlist is drawn.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a sales leader is the visibility of the person carrying the number: what an enterprise buyer reads in the hour after accepting your meeting, and what a head-hunter finds before a shortlist is drawn. GullySales writes and runs it from a regular conversation, in your words.

Also written for

Sales manager, Sales director, Head of sales, Enterprise sales manager, Regional sales manager.

For sales leaders

Where it usually goes wrong, and what we would do.

  • “The call is half decided before it starts”

    A procurement head who accepts your meeting looks you up the same afternoon. A profile carrying your designation and nothing else answers their question for them, so they prepare for a quota carrier and open on discount.

  • “You are the only asset you take to the next company”

    The pipeline, the CRM and the deck belong to your employer. What survives a resignation letter is the people who know what you are good at, and a public record of you saying something worth reading.

  • “Your team is hired on your name”

    Good account executives ask who they would report to before they answer a recruiter. If there is nothing to find, they go to a manager who writes.

  • “Most of what you know is not yours to publish”

    Deal sizes, discount structures, the account that nearly churned: none of it can go out. What is yours is how you run a forecast call, and the question you stopped asking in interviews.

What we do

What we deliver for sales leaders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that reads as a leader rather than a CV

    LinkedIn and your bio rebuilt around the markets you have sold into, the size of team you have run, and the deals you can describe without breaking a confidence.

    Result: A buyer who checks you finds somebody worth the hour, and a head-hunter finds the words their client searched on.

  2. An hour on a quarter that turned late

    An hour of your time, usually about a deal you lost and the reason, or a change you made to the pipeline review after it stopped working. Quarter end will take that hour if you let it, and with no call there is nothing to publish.

    Result: Drafts in your voice without you writing at eleven at night after a review.

  3. Writing your buyer will actually finish

    Plain pieces on the procurement questions nobody prepares for, on why an evaluation stalls in month four, on what a pilot should cost. Nothing about closing technique.

    Result: A cold account replies because they recognise your name from something useful.

  4. The hiring side of your name

    A short answer to what working on your team is like, the questions you ask at interview, and what you promise a new representative in month one.

    Result: Candidates approach you before they answer the recruiter.

  5. Evidence gathered while it is still warm

    Recommendations asked for in the month the customer is happy, and a written record of what you turned round, kept as you go.

    Result: You are not reconstructing a career from memory in the week you decide to leave.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for sales leaders

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will my company pay for this?
Usually not, because the asset walks out with you. A few employers fund it for the leaders they want visible in the market, and it is worth asking before you assume. If you are paying yourself, treat it the way you would a course, and keep the subject list and the drafts when the engagement ends.
Could this get me in trouble at work?
It can, so read your contract first. Most sales contracts restrict naming customers, quoting numbers and approaching accounts, and some restrict public comment on the market entirely. We keep customer detail out, and nothing goes anywhere until you have approved it.
I want a new role in eight weeks. Is this the right spend?
No. Fix the profile, ask for the recommendations, and put the hours into applications and the people who already know you. Come back to a content programme once you are in the seat and want the role after that one to come to you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Sales and marketing

Personal branding for the rest of the sales and marketing.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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