Personal branding · Sales and marketing
Your cold email lands at eleven, and your profile is open at eleven past.
Personal branding for a business development manager is what a stranger finds in the two minutes after your email arrives: whether you are real, what you actually sell, and whether you will still be in the job next year. GullySales writes and runs that presence from a monthly conversation with you, so the profile and the outreach say one thing.
In one paragraph
Personal branding for a business development manager is what a stranger finds in the two minutes after your email arrives: whether you are real, what you actually sell, and whether you will still be in the job next year. GullySales writes and runs that presence from a monthly conversation with you, so the profile and the outreach say one thing.
Also written for
Business development manager, BD director, Account executive, Partnership manager.
For business development managers
Where it usually goes wrong, and what we would do.
“The profile is part of the first touch”
Nobody replies and then checks. They check first. A headline carrying your designation and a banner from a conference in 2021 answers the only question they had, badly.
“Partners are betting on you still being there”
A dealer or channel partner signing with your company is really signing with the person who answers the phone. Turnover in this job is well known to them, so a visible record of three years in the same market is worth more than the deck.
“A template profile and a template email are one problem”
If the outreach is copied, the profile reads copied too, and the prospect only needs one of the two to be sure. Both are fixed the same way: name the specific problem you solve for the four kinds of company you really sell to.
“You are paid on this quarter, and this compounds slowly”
Work that makes you findable is worth most in month nine. Your target is due on the thirtieth. Buy it knowing which of the two you are buying for.
What we do
What we deliver for business development managers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that survives a sixty-second check
Your headline says the territory and the four kinds of company you sell to, not your designation. Underneath it, one thing a prospect can open: a note on how a deal in that market is usually structured, or what the first ninety days with you look like.
Result: The same outreach message gets more replies, because you stopped looking like a script.
An hour on the account you nearly lost
One hour a month on the objection you heard four times, or the partner agreement that fell apart in legal after everyone had shaken hands. It has to be your hour. A junior repeating what you said in a review meeting does not survive contact with a buyer who then meets you.
Result: A month of material without you writing anything after a day of calls.
Outreach and profile saying the same thing
Your email sequence and your profile written together, so a prospect who clicks through finds the same specific claim in the same plain words.
Result: Fewer meetings lost between the reply and the calendar invite.
A partner-facing page under your name
The kind of territory you handle, what a partner gets in the first ninety days, and who you have signed where your agreement allows them to be named.
Result: A partner conversation starts from evidence instead of from your designation.
Your exhibition week, written down in advance
The trade fair you go to every year: who you want to meet, the note that goes out the week before, and follow-ups drafted the same evening rather than the following Monday.
Result: Badge scans turn into replies while people still remember your face.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for business development managers
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
My employer runs the outreach. Why would I pay for my own profile?
Is this allowed under my contract?
Will this fill my pipeline?
How much does it cost?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sales and marketing
Personal branding for the rest of the sales and marketing.
Or start from personal branding.