Skip to content
GullySales
Tell us what you need

Personal branding · Sales and marketing

Your cold email lands at eleven, and your profile is open at eleven past.

Personal branding for a business development manager is what a stranger finds in the two minutes after your email arrives: whether you are real, what you actually sell, and whether you will still be in the job next year.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a business development manager is what a stranger finds in the two minutes after your email arrives: whether you are real, what you actually sell, and whether you will still be in the job next year. GullySales writes and runs that presence from a regular conversation with you, so the profile and the outreach say one thing.

Also written for

Business development manager, BD director, Account executive, Partnership manager.

For business development managers

Where it usually goes wrong, and what we would do.

  • “The profile is part of the first touch”

    Nobody replies and then checks. They check first. A headline carrying your designation and a banner from a conference in 2021 answers the only question they had, badly.

  • “Partners are betting on you still being there”

    A dealer or channel partner signing with your company is really signing with the person who answers the phone. Turnover in this job is well known to them, so a visible record of three years in the same market is worth more than the deck.

  • “A template profile and a template email are one problem”

    If the outreach is copied, the profile reads copied too, and the prospect only needs one of the two to be sure. Both are fixed the same way: name the specific problem you solve for the four kinds of company you really sell to.

  • “You are paid on this quarter, and this compounds slowly”

    Work that makes you findable is worth most in month nine. Your target is due on the thirtieth. Buy it knowing which of the two you are buying for.

What we do

What we deliver for business development managers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that survives a sixty-second check

    Your headline says the territory and the four kinds of company you sell to, not your designation. Underneath it, one thing a prospect can open: a note on how a deal in that market is usually structured, or what the first ninety days with you look like.

    Result: The same outreach message gets more replies, because you stopped looking like a script.

  2. An hour on the account you nearly lost

    An hour of your time on the objection you heard four times, or the partner agreement that fell apart in legal after everyone had shaken hands. It has to be your hour. A junior repeating what you said in a review meeting does not survive contact with a buyer who then meets you.

    Result: Material without you writing anything after a day of calls.

  3. Outreach and profile saying the same thing

    Your email sequence and your profile written together, so a prospect who clicks through finds the same specific claim in the same plain words.

    Result: Fewer meetings lost between the reply and the calendar invite.

  4. A partner-facing page under your name

    The kind of territory you handle, what a partner gets in the first ninety days, and who you have signed where your agreement allows them to be named.

    Result: A partner conversation starts from evidence instead of from your designation.

  5. Your exhibition week, written down in advance

    The trade fair you go to every year: who you want to meet, the note that goes out the week before, and follow-ups drafted the same evening rather than the following Monday.

    Result: Badge scans turn into replies while people still remember your face.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for business development managers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
My employer runs the outreach. Why would I pay for my own profile?
Because the company's lead generation stops on the day you resign and this does not. If you would rather the company paid, ask: some do fund it for the people who front the market. Most will not, for exactly the reason it is worth having.
Is this allowed under my contract?
Read it before you buy. Employment contracts commonly restrict naming customers and quoting figures, and a few restrict public posting about the sector at all. We keep customer names out unless you hold written permission, and you approve every draft.
Will this fill my pipeline?
Not on its own, and not this quarter. It makes the outreach you are already doing work harder, and across a year it brings the messages that open with somebody saying they have read you. If the gap is this month, spend the money on a better list instead.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Sales and marketing

Personal branding for the rest of the sales and marketing.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need