Skip to content
GullySales
Tell us what you need

Personal branding · Sales and marketing

You have placed a hundred people in print and nobody has ever quoted you.

Personal branding for a public relations or communications professional is the awkward one: you build other people's visibility for a living and have never built your own.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a public relations or communications professional is the awkward one: you build other people's visibility for a living and have never built your own. GullySales writes and runs your presence from a regular conversation, inside whatever your employer or your clients allow you to say.

Also written for

PR consultant, Public relations professional, Communications director, Corporate communications lead.

For PR and communications professionals

Where it usually goes wrong, and what we would do.

  • “Your best work carries somebody else's byline”

    The opinion piece ran under the founder's name. The crisis nobody ever heard about is the one you handled well. A prospective client asks what you have placed, and the honest answer is that it is confidential.

  • “In-house, your own name is read as the company's”

    A communications director commenting on their sector will be taken as the company speaking, by a reporter who then rings the switchboard. That is not a reason to stay invisible. It is a reason to agree the boundary in writing before you start.

  • “Forty journalists know you and four hundred founders do not”

    Your contacts book is the trade you are known in, and it is not the room where retainers are decided. The people choosing a consultant have never seen your name anywhere.

  • “Half the profiles in this trade use the same word”

    Calling yourself a storyteller separates you from nobody. A founder picking between three consultants wants to know which beats you cover, and which editors take your call about a funding round. He also wants to know what you say to a client who insists on the cover.

What we do

What we deliver for PR and communications professionals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that answers what you have placed

    Your bio rewritten around sectors, formats and the sort of mandate you take, with named work where a client has agreed and the shape of it where they have not.

    Result: A founder shortlisting three consultants has enough to choose without you breaching a retainer.

  2. An hour on the pitch that went nowhere

    Why that story never ran, or what you said to the client who wanted a headline you refused to chase for them.

    Result: Your own material, out of the one hour you never bill anybody for.

  3. What you may say, on paper

    The limits on your sector, your employer and your clients, agreed with whoever has to approve them before a single draft exists.

    Result: You publish without a Monday morning conversation with legal.

  4. Commentary written before the story breaks

    Two or three positions you would be happy to be quoted on, drafted in advance, so a reporter working to a five o'clock deadline has your answer inside the hour.

    Result: You are in the piece instead of reading it.

  5. The firm behind your name

    Colleagues credited and the practice's work visible, so a mandate can be handed to somebody else without the client flinching.

    Result: The firm can take on work you are not personally delivering.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for PR and communications professionals

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
My employer's policy may not allow this. What then?
Then it is the wrong purchase until the policy changes, and we would rather you found that out before paying us. Corporate communications teams commonly restrict personal commentary on the sector. Ask for the policy in writing, and if the answer is no, put the budget into the company's own visibility.
Does it look bad that I have not done my own PR?
No, and it is the most common worry in this trade. Your profile is empty because a client's crisis beats it every week, for years. What you are buying is somebody holding the slot in your diary and asking the questions you would ask a client.
Can you get me into the press?
That is not what this is. We write and run what goes out under your name and prepare the material a journalist needs from you. Pitching is your own trade and you are better at it than we are, which is why the deliverable is commentary that is ready in advance.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Sales and marketing

Personal branding for the rest of the sales and marketing.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need