Personal branding · Sales and marketing
You have placed a hundred people in print and nobody has ever quoted you.
Personal branding for a public relations or communications professional is the awkward one: you build other people's visibility for a living and have never built your own. GullySales writes and runs your presence from a monthly conversation, inside whatever your employer or your clients allow you to say.
In one paragraph
Personal branding for a public relations or communications professional is the awkward one: you build other people's visibility for a living and have never built your own. GullySales writes and runs your presence from a monthly conversation, inside whatever your employer or your clients allow you to say.
Also written for
PR consultant, Public relations professional, Communications director, Corporate communications lead.
For PR and communications professionals
Where it usually goes wrong, and what we would do.
“Your best work carries somebody else's byline”
The opinion piece ran under the founder's name. The crisis nobody ever heard about is the one you handled well. A prospective client asks what you have placed, and the honest answer is that it is confidential.
“In-house, your own name is read as the company's”
A communications director commenting on their sector will be taken as the company speaking, by a reporter who then rings the switchboard. That is not a reason to stay invisible. It is a reason to agree the boundary in writing before you start.
“Forty journalists know you and four hundred founders do not”
Your contacts book is the trade you are known in, and it is not the room where retainers are decided. The people choosing a consultant have never seen your name anywhere.
“Half the profiles in this trade use the same word”
Calling yourself a storyteller separates you from nobody. A founder picking between three consultants wants to know which beats you cover, and which editors take your call about a funding round. He also wants to know what you say to a client who insists on the cover.
What we do
What we deliver for PR and communications professionals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that answers what you have placed
Your bio rewritten around sectors, formats and the sort of mandate you take, with named work where a client has agreed and the shape of it where they have not.
Result: A founder shortlisting three consultants has enough to choose without you breaching a retainer.
An hour on the pitch that went nowhere
Why that story never ran, or what you said to the client who wanted a headline you refused to chase for them.
Result: Your own material, out of the one hour you never bill anybody for.
What you may say, on paper
The limits on your sector, your employer and your clients, agreed with whoever has to approve them before a single draft exists.
Result: You publish without a Monday morning conversation with legal.
Commentary written before the story breaks
Two or three positions you would be happy to be quoted on, drafted in advance, so a reporter working to a five o'clock deadline has your answer inside the hour.
Result: You are in the piece instead of reading it.
The firm behind your name
Colleagues credited and the practice's work visible, so a mandate can be handed to somebody else without the client flinching.
Result: The firm can take on work you are not personally delivering.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for PR and communications professionals
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why a studio brings us in for its own pipeline.
Marketing and sales, as one job
We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
My employer's policy may not allow this. What then?
Does it look bad that I have not done my own PR?
Can you get me into the press?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sales and marketing
Personal branding for the rest of the sales and marketing.
Or start from personal branding.