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Personal branding · Sales and marketing

Everything you can prove sits inside somebody else's ad account.

Personal branding for a digital marketer or performance specialist is the problem of proving work you are not allowed to show, because the accounts, the figures and the creative belong to a client.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a digital marketer or performance specialist is the problem of proving work you are not allowed to show, because the accounts, the figures and the creative belong to a client. GullySales writes and runs your own presence from a regular conversation, in your words rather than ours.

Also written for

Digital marketer, Digital marketing manager, Performance marketing specialist, SEO specialist, Social media manager.

Where this sits

For digital marketers and performance specialists

Where it usually goes wrong, and what we would do.

  • “Your portfolio is behind somebody else's login”

    You cannot screenshot a client's Ads Manager and the return figures are not yours to quote. So the proof has to be the method: what you tested, what you switched off in week two, and the reasoning.

  • “Your readers do this for a living”

    Other marketers are the audience and they can spot a bought following at a glance. One engagement pod, one stock carousel of seven SEO tips, and you have become the thing you sell against.

  • “Freelance visibility and a full-time contract do not always mix”

    If you are employed, your contract may restrict outside work, and a public rate card is evidence of it. Read the clause before you publish anything that offers your services.

  • “The specialism is the entire pitch”

    Nobody is looking for a digital marketer, because there are thousands. They are looking for the person who has run Meta for three jewellery retailers in Bengaluru and knows what the cost per lead does in the wedding season.

What we do

What we deliver for digital marketers and performance specialists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that says what you actually run

    Platform, budget range, category and the results you are permitted to describe, with anything under an agreement left out on purpose and stated as such.

    Result: The enquiries that arrive already know they are inside your specialism.

  2. An hour on a campaign that underperformed

    An hour on the account you fixed, the creative that failed on the first day, or the fortnight when the tracking was broken and nobody noticed.

    Result: Publishable material from work you cannot publish.

  3. Case write-ups that keep the agreement intact

    The problem, the structure of what you changed and the shape of the outcome, with permission requested where a client can be named and the client anonymous where it cannot.

    Result: Proof a prospect believes, without you sending a screenshot you should not have.

  4. Something strangers can check for themselves

    A teardown, a calculator or a checklist for auditing a Google Ads account, published under your name and kept up to date.

    Result: People in your trade link to you instead of scrolling past.

  5. Your own numbers, measured the way you measure clients

    Search Console for your own name, the enquiries by source, and which piece of writing came before which call. You will read that report the way you read a client account, which means you will catch us out faster than most people do.

    Result: You can tell whether this is working, using the same discipline you apply to a client account.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for digital marketers and performance specialists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
I run ads for a living. Should I just run ads for myself?
Try it and watch the cost per enquiry. Advertising for a one-person service pulls in price shoppers, because the clients worth having are not searching for a freelancer on a Tuesday afternoon. The work that reaches them is slower, which is the reason this exists.
Who pays, me or the agency I work for?
Ask the agency, because a visible specialist brings the agency its pitches. Many refuse, since the profile walks out with you. If you are freelance, this is your marketing budget and it competes with everything else in it. If your contract bars outside work altogether, do not buy this to keep in a drawer until you leave.
Will you post for me if I skip the call?
No. Without the interview we would produce the same generic carousel you scroll past, and your audience is made of people who write those for clients. The hour is the whole product.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Sales and marketing

Personal branding for the rest of the sales and marketing.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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