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Personal branding · Creators and public voices

A casting director gives your name one search, and it must show you at work.

Personal branding for an actor or performer is the page and the reel a casting director, a producer or a festival programmer finds when they look you up.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Personal branding

In one paragraph

Personal branding for an actor or performer is the page and the reel a casting director, a producer or a festival programmer finds when they look you up. GullySales builds it around your work and your range, and it makes no promise about auditions, roles or bookings.

Also written for

Actor, Performer, Theatre artist, Dancer, Musician, Voice artist.

Where this sits

For actors, performers and performing artists

Where it usually goes wrong, and what we would do.

  • “The search is the second audition”

    Before a call-back, a casting team checks who you are. A current reel, a clear credit list and a recent photograph answer their question. A dead link or a mismatch between your credits and your profile costs the slot.

  • “Work you cannot show does not count”

    A performance with no usable footage, or a credit on a production that has not released, is invisible. Planning what gets recorded and cleared is part of the brand.

  • “Credits need to be exact and agreed”

    Role names, production names and release status must be stated as they are. Claiming a part you did not play, or announcing a project before the producers do, can end a working relationship.

  • “A performer is hired by a person, not a portfolio”

    Directors and producers want to know how you work in a room. Short, honest writing on your craft tells them more than a list of titles does.

What we do

What we deliver for actors, performers and performing artists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A performer page built for casting

    Photographs, a showreel, a credit list with roles and years, languages, skills and training, and your representation, arranged so a casting director finds what they need in under a minute.

    Result: One link to send with every submission.

  2. A showreel brief and edit plan

    Which clips lead, which are cut, and what is missing. If footage is owned by a production, we note which permissions to ask for first.

    Result: A reel that shows range in the first few seconds.

  3. Credits written exactly

    Each credit checked against your own records and the producer's published information. Anything unreleased waits for the producer's announcement.

    Result: A credit list a casting team can trust.

  4. Short writing from the rehearsal room

    Pieces on preparing a role, working with a director or learning a form, drafted from one conversation with you and sent back for approval.

    Result: Casting teams and audiences see how you think, not only how you look.

  5. Material for festivals and bookings

    A biography in short and long form, a technical rider note where it applies, and press images with the photographer credited and the licence recorded.

    Result: Programmers and organisers can book you without writing back for details.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for actors, performers and performing artists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will this get me roles?
No. We are not a casting agency or a talent manager, we hold no casting contacts and we cannot arrange auditions. We make sure that when a casting director or producer looks you up, the page is current, accurate and shows your work well.
I already have an agent. Do we need this?
Check with them first. Your agent may control how you are presented and who you can approach. We work alongside representation, keep your credits consistent with theirs and do not contact producers on your behalf.
What if I have few credits so far?
Then the page leans on training, student and independent work, workshops and a strong showreel, all stated honestly. Padding a credit list is easy to spot and expensive to explain. We would rather show a short list that is entirely true.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Creators and public voices

Personal branding for the rest of the creators and public voices.

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