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Personal branding · Creators and public voices

An organiser shortlists three speakers in one afternoon, and video decides it.

Personal branding for a speaker is the material an organiser needs before your name reaches a shortlist: footage of you holding a room, a subject that matches their theme, and a fee somebody can justify upwards.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a speaker is the material an organiser needs before your name reaches a shortlist: footage of you holding a room, a subject that matches their theme, and a fee somebody can justify upwards. GullySales assembles that and brings the enquiries back to you.

Also written for

Keynote speaker, Motivational speaker, Public speaker.

Where this sits

For keynote and motivational speakers

Where it usually goes wrong, and what we would do.

  • “No footage, no shortlist”

    A learning and development head will not put an unseen speaker in front of the whole company at an annual offsite. Without video of you working a room, the decision is taken without you, and no biography makes up for it.

  • “Bureaus keep the client you won”

    A bureau brings dates and takes a cut, which is fair enough. What it also keeps is the relationship, so the company that loved you last year rings the bureau again and is sent whoever is free.

  • “Your topic has to match a brief you never see”

    The organiser has a theme set by a committee and one line to fill in a printed programme. A speaker who offers motivation in general loses to one whose session title is already the thing they were told to arrange.

  • “The season is short and budgets close early”

    Annual conventions, sales kick-offs and convocations cluster into a few months, and the money is committed well before that. Being visible in the booking window beats being visible all year.

What we do

What we deliver for keynote and motivational speakers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Footage that earns the shortlist

    A few minutes from real rooms, with the audience in frame and the question somebody asked. Recorded at your next booked session, with the organiser's written permission agreed beforehand.

    Result: Your reply to an enquiry already contains the one thing they were about to ask for.

  2. One page per talk, in the committee's language

    Who the session is for, what is different afterwards, the running time, the format, and what the room has to be set up with.

    Result: You reach shortlists through a search for the theme, not only through somebody who knows you.

  3. The speaker kit kept ready

    Biography in two lengths, a photograph at print quality, travel and logistics terms, and an invoice-ready profile with your GST details on it.

    Result: Nothing stalls for a week because a vendor form needed a file you did not have.

  4. A direct route beside the bureaus

    A page with your availability, a mailbox answered the same day, and three questions that separate a real booking from a request for a free session.

    Result: The repeat booking comes back to you at your own fee.

  5. The hour that keeps you current

    One call about what a recent audience argued with, written up so a researcher checking you finds somebody who has been on a stage this year. If that hour is not in your diary, spend the budget on filming your next three talks properly and stop there.

    Result: Your visible work is from this season, which is what an organiser is buying.

  6. Organiser references taken on the day

    A line from the person who booked you, collected while the hall is still emptying and they are pleased, kept with their written permission.

    Result: Proof from the exact job title that makes the next booking decision.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for keynote and motivational speakers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
I have never been paid to speak. Should I start here?
No. Get on four or five stages first, including unpaid ones at a chamber or a college, and come back with footage. Our first conversation will tell you honestly whether the fee you have in mind is reachable yet. We can build around a speaker who has spoken; we cannot manufacture a stage presence.
Will this get me on a curated talk platform?
We pitch, and a committee decides. Those platforms pick an idea rather than a career, so what gets you there is a subject worth eighteen minutes and evidence you can hold it that long. Anyone selling a guaranteed slot is selling something else.
Do I have to post every day to stay visible?
No, and organisers are not scrolling for you. They search your name, watch two minutes of video and read one session page. Posting daily to a feed is a different job with a different payoff, and your hour is better spent on the material that actually gets booked.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Creators and public voices

Personal branding for the rest of the creators and public voices.

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