Personal branding · Creators and public voices
Your bylines live on somebody else's website, and your next job depends on them.
Personal branding for a journalist is control of your own record: the clips, the beats and the contact route that stay with you when a masthead changes hands, a desk is closed or a site is rebuilt. GullySales assembles that archive once and keeps it current on an hour a month of yours, inside whatever your newsroom's policy on outside work allows.
In one paragraph
Personal branding for a journalist is control of your own record: the clips, the beats and the contact route that stay with you when a masthead changes hands, a desk is closed or a site is rebuilt. GullySales assembles that archive once and keeps it current on an hour a month of yours, inside whatever your newsroom's policy on outside work allows.
Also written for
Journalist, Editor, Correspondent.
For journalists and editors
Where it usually goes wrong, and what we would do.
“Your archive can be deleted by somebody who never met you”
A publication redesigns, drops its back issues or shuts the desk, and ten years of reporting stops resolving. The stories were yours. The links never were.
“Editors commission the name they can check”
A features editor with a slot and a deadline goes to whoever is visible and quick to brief. If your recent work is scattered across four sites and a paywall, you are harder to pick than somebody with a page.
“Sources judge you by your record, not your masthead”
A person deciding whether to hand over documents wants to know what you have written before, how you treated people in those pieces, and how to reach you without going through a newsroom switchboard.
“Independent work needs a business nobody built”
Freelance commissions, a newsletter, a documentary, teaching at a journalism school. All of it comes through your name, and none of it has an address, an invoice or terms behind it.
What we do
What we deliver for journalists and editors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A clip archive that cannot be taken down
Every significant piece captured with its date, outlet and headline, held on a site you own, with the original link where it still resolves. Built once, topped up each month.
Result: Twenty years of reporting stays yours through any change of employer.
A page that says what you cover
Your beats, the languages you report in, the regions you know, the formats you work in, and what you do not take on.
Result: Commissions that fit, and fewer pitches from people who never read you.
A contact route you control
A way for a source or an editor to reach you that does not sit inside a newsroom inbox you may lose access to, with your stated position on what you do with what you are sent.
Result: The tip arrives with you rather than at the desk you left.
Panel and teaching material
A biography, a current photograph and the subjects you can speak on at a conference, a university or a policy forum.
Result: Paid appearances that used to go to a colleague with a bio already written.
The monthly hour about the beat
One call about what the reporting has taught you that never fits inside a story. We draft, you cut it to what you will defend, and nothing goes out without that. If the hour is not there, skip this piece and keep the archive, which is worth having on its own.
Result: A public position on your subject that costs you no story.
The freelance side with paperwork behind it
A rate note, an invoicing profile and written terms on rights and kill fees, so a commission does not stall inside somebody's finance department.
Result: Freelance money that arrives in the month it was promised.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for journalists and editors
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this a conflict with my employer?
Will you pitch my stories or get me coverage?
Does this make me look like I am for sale?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Creators and public voices
Personal branding for the rest of the creators and public voices.
Or start from personal branding.