Personal branding · Creators and public voices
Between two books nobody can find you, and the invitations go elsewhere.
Personal branding for an author is the visibility that carries between books: what a festival programmer, a commissioning editor or a company buying copies in bulk finds when they look you up. GullySales builds and maintains that presence from a monthly conversation with you.
In one paragraph
Personal branding for an author is the visibility that carries between books: what a festival programmer, a commissioning editor or a company buying copies in bulk finds when they look you up. GullySales builds and maintains that presence from a monthly conversation with you.
Also written for
Author, Non-fiction writer, Columnist.
For authors
Where it usually goes wrong, and what we would do.
“The publicity ends long before the book does”
A publisher's publicist works your launch for a few weeks and then moves to the next title. The book stays in print for years. After that first month nobody is putting your name in front of anyone.
“Panels and workshops pay, royalties mostly do not”
For most non-fiction writers the money is in the keynote, the teaching and the bulk order for a company's leadership programme. Those arrive because you were visible and reachable, not because of a sales rank.
“The next contract asks what you bring to it”
A proposal for the second book is read alongside your standing. An editor who searches you and finds a publisher's page and a photograph from the last launch has their answer.
“Everything about you sits on pages you cannot edit”
A retail author page, the publisher's site, a listing with a bio from two books ago. When a title goes out of print or a site is rebuilt, that record goes, and your name still has to be somewhere.
What we do
What we deliver for authors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An author page you own
Your own site with the books, the bio, the press and a way to reach you about speaking and rights. Not the publisher's page, which belongs to them and changes without asking you.
Result: One address you can give a programmer, a reporter or a reader for the rest of your career.
The kit an event asks for
Biography in two lengths, a current photograph at print quality, the subjects you speak on and what each session covers, and where you have appeared. Ready before the request arrives.
Result: A festival invitation is confirmed the same day instead of after a week of chasing files.
Writing in the years between books
You are already reading and interviewing for the next one. One hour a month turns the material you cannot use into short pieces under your name. If you cannot give that hour while drafting, wait until you can, because ghost-written opinion reads like it and your readers know your sentences.
Result: Two silent years become two years of being read.
Pitches to festivals, panels and the trade press
The lit fest circuit from Jaipur to Kozhikode, industry conferences that pay a fee, and podcasts your readers actually listen to. A short note saying why this subject, why now, and what you would bring to the stage. Programmes are set months ahead, so a pitch sent in season is a pitch sent late.
Result: Invitations that were going to writers with more visibility and less to say.
Somewhere for bulk and corporate orders to land
An HR head who wants copies for a leadership programme, plus a session to go with them, has no way of reaching you today. A page and a mailbox for exactly that, with your terms on it.
Result: The orders worth more than a year of royalties stop going missing.
Your Amazon and Goodreads pages kept current
The author page on Amazon, your Goodreads profile and the publisher's listing, all carrying the same bio and photograph as your own site and pointing back at it. Most authors have never claimed these, so the bio on them is whatever a junior typed in launch week.
Result: Someone who finishes the book finds where you are now, not where you were at the launch.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for authors
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will this sell books?
My publisher handles publicity. Why pay for this?
I write fiction. Is this different?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Creators and public voices
Personal branding for the rest of the creators and public voices.
Or start from personal branding.