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Personal branding · Creators and public voices

The brand manager who liked your video could not work out how to hire you.

Personal branding for a creator is the business face behind the channel: the rate card, the past campaigns, the company name on the invoice, and a way for a brand or a client to reach you.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a creator is the business face behind the channel: the rate card, the past campaigns, the company name on the invoice, and a way for a brand or a client to reach you. GullySales builds that side and reports enquiries rather than follower counts.

Also written for

YouTuber, Content creator, Blogger, LinkedIn creator, Influencer.

For YouTubers and content creators

Where it usually goes wrong, and what we would do.

  • “Reach and enquiries are two different problems”

    You already have attention, which is the part most businesses pay for and never get. What is missing is everything that happens after the attention, and more views will not supply it.

  • “Your buyer is a brand manager with a procurement form”

    Before a rupee moves, somebody raises a purchase order against a vendor with a GST number, a bank account and agreed terms. A creator replying from a personal inbox with no paperwork loses to one who is easy to process.

  • “The message request is where enquiries die”

    Serious approaches arrive behind fan mail and spam and sit unread for three weeks. The agency that wrote to you moved on the same afternoon.

  • “One platform decides your income”

    A changed feed, a strike, or a category losing its advertisers, and the month is gone. What survives that is a name people search for and a list you can write to directly.

What we do

What we deliver for YouTubers and content creators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business page beside the channel

    What you make, who you have worked with, the formats you offer and the terms you work on. Written for a brand manager rather than for your audience.

    Result: Approaches arrive by email with a budget already attached.

  2. A media kit built only from your own dashboards

    Audience, watch time, demographics and past campaign performance exported from the platforms with the dates visible. Nothing rounded up.

    Result: Figures you can defend when the brand's agency asks for the screenshot.

  3. Rates, usage and deliverables written down

    What one integration costs, how long the brand may run the footage, what a re-edit costs, what exclusivity costs. The parts that get argued about after the shoot.

    Result: Fewer campaigns where you did three extra edits for nothing.

  4. A disclosure practice you can point at

    Paid partnerships labelled the way the advertising self-regulation guidelines require, visibly and on every platform, with product claims kept to what the brand can evidence.

    Result: A brand's legal team clears you quickly, which is where repeat work comes from.

  5. Your own offer for the audience you have

    A course, a service, a product, a paid community: something that does not depend on a brand's quarterly budget.

    Result: Income in the month when no campaign came through.

  6. The hour about the work, not the content

    An hour of your time about what you have learned making this for a living, turned into writing that reaches people who will never watch a video. In an upload week it will feel like the easiest thing to cancel. If it is going to be cancelled, take the media kit and the rate card alone and skip the rest.

    Result: Approaches from companies who found you by reading rather than by scrolling.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for YouTubers and content creators

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you get me more subscribers?
No. We do not buy followers, views or comments, and we do not do the thumbnail and retention work that grows a channel honestly. Hire an editor and a channel strategist for that. Come here for the part that turns the audience you already have into paid work.
Are there rules about what I can say in a paid post?
Yes, and they reach you personally, not only the brand. Advertising self-regulation guidelines require a clear and visible disclosure on paid content, and a misleading claim about a product can bring consumer action against the endorser too. Make the brand give you evidence for every claim in writing, and take your own adviser's view before you sign.
My rates are lower than everyone else's. Will this let me charge more?
It removes the reasons a brand negotiates you down: no case studies, no data, no paperwork. Whether the rate itself rises depends on your audience and your category, and we will not pretend otherwise. Before anything starts, we go through your last ten approaches and what happened to each of them.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Creators and public voices

Personal branding for the rest of the creators and public voices.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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