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Personal branding · Creators and public voices

Downloads went up and the phone stayed quiet.

Personal branding for a podcaster is the work of turning an audience that listens into people who enquire: a host somebody can identify, a show that can be found by search, and a route from an episode to a conversation.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a podcaster is the work of turning an audience that listens into people who enquire: a host somebody can identify, a show that can be found by search, and a route from an episode to a conversation. GullySales builds that route and reports what comes through it.

Also written for

Podcaster, Show host, Audio creator.

For podcasters

Where it usually goes wrong, and what we would do.

  • “A download is not a name”

    Your dashboard says an episode was played and nothing else. No number to ring, no company, no way of knowing whether the listener was a buyer or a competitor. A good month and a bad month look identical.

  • “The show is known and the host is not”

    People recognise the podcast and cannot tell you what you do for a living. When a listener finally needs what you sell, they search the show, find episodes, and stop there.

  • “Nothing in the episode asks for anything”

    Ninety minutes of a fine conversation ends with a thank you and a request to subscribe. No offer, nothing in the show notes, and nowhere for the one listener who was ready.

  • “The guest list is picked for interest, not for business”

    Invitations go to people you admire. The same slot could go to the head of a company you want as a client, and an interview is the only cold approach a senior person says yes to.

What we do

What we deliver for podcasters.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A host profile that stands apart from the show

    Who you are with the microphone off: the firm, the work you sell, the clients you serve. Linked from every episode page and from the show's own listing.

    Result: A regular listener can finally work out what to hire you for.

  2. Episodes that search engines can read

    Full transcripts, a written summary for each episode, and titles built from words somebody types. Audio stays invisible to search until it is written down.

    Result: Old episodes bring in readers who were never going to press play.

  3. A guest list drawn from your pipeline

    The invitation list chosen with you: the plant head, the hospital administrator or the dealer principal you have been trying to reach for a year, and the reason each of them would find the hour useful. The research and the approach note are ours, the conversation is yours.

    Result: An hour of undivided attention with a buyer who would have refused a sales call.

  4. One way out of every episode

    An offer in the show notes, a line you say at the same point each week, and a page that matches what you said. Whatever a listener does next lands somewhere countable.

    Result: Enquiries you can trace back to an episode number.

  5. A media kit with figures you can evidence

    Audience numbers taken from your hosting dashboard and the platforms, with the dates and the definitions stated. Sponsors check, and an inflated figure ends the relationship at the first report.

    Result: Sponsorship talks that begin from trust in your reporting.

  6. The hour spent away from the microphone

    One call about what a run of interviews has taught you, written up under your name. The show carries other people's views; this carries yours. If you cannot give an hour off the show, put the money into transcripts and the offer page and leave this part alone.

    Result: A position of your own, which is the thing people actually hire.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for podcasters

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
I have thousands of downloads and no enquiries. What is wrong?
Nothing is wrong with the show. Listening and buying are separate acts, and there is no path between them on your side: no host profile, no offer, no page. The first conversation usually ends by mapping where a listener could have contacted you and finding that there was nowhere.
Can you grow my download numbers?
That is not what we sell, and we will not buy plays or chart positions for you. Bought numbers do not turn into enquiries, and sponsors check the source. Where downloads do rise through this work, it is because transcripts made your back catalogue findable.
Do I have to keep publishing every week?
No. A fortnightly show with a proper page and a real offer earns more than a weekly one that ends at subscribe. If the schedule is what is exhausting you, cut the frequency before you cut the preparation.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Creators and public voices

Personal branding for the rest of the creators and public voices.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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