Personal branding · Sales and marketing
Personal branding for sales and marketing.
People who sell and market for a living are judged on their own presence, because the work is public. A profile that shows how you work convinces a hiring head or a client faster than a list of past employers.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What is particular to this field
What changes when the field changes.
Show the method
Explain how you qualify, pitch or run a campaign. The method is the credential.
Results are described, not invented
We use outcomes you can document and say where the figure comes from. Nothing is rounded up.
Employer rules still apply
Client names and numbers belong to the employer. We agree what can be shown first.
Professions
Choose your profession in sales and marketing.
- Account and customer success managersThe customer who trusted you has resigned, and her replacement has never heard of you.
- Business development managersYour cold email lands at eleven, and your profile is open at eleven past.
- Digital marketers and performance specialistsEverything you can prove sits inside somebody else's ad account.
- Marketing managers and headsYou have built the company an audience and have none of your own.
- PR and communications professionalsYou have placed a hundred people in print and nobody has ever quoted you.
- Sales leadersBuyers check you before the call, and head-hunters check you before the shortlist.
Your brief
Tell us your profession in sales and marketing and what you want to be known for, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.