Employer branding · Manufacturing
A certified welder can work anywhere, so he is asking who pays for the test.
Employer branding for a fabrication or sheet metal company is what a welder, fitter or press brake operator finds before he walks in: the work, the safety kit, the certification and who the contractor is. GullySales writes the careers page and the gate notices from what your shop floor says.
In one paragraph
Employer branding for a fabrication or sheet metal company is what a welder, fitter or press brake operator finds before he walks in: the work, the safety kit, the certification and who the contractor is. GullySales writes the careers page and the gate notices from what your shop floor says.
Also written for
Fabrication companies, Sheet metal companies, Structural fabricators.
Where this sits
For fabrication and sheet metal companies
Where it usually goes wrong, and what we would do.
“Welder qualification is the strongest offer you have”
A tested welder is portable and he knows it. Paying for the qualification feels like handing him a ticket out, and it is the reason the good ones stay.
“Half your floor is on a contractor's rolls”
A careers page addressed to permanent staff speaks to a minority of the people in the shed. Whether the contract hands ever see what you publish is worth settling before you write it.
“Shoes, screens and extraction are a hiring question”
A man who once had the cost of his own gloves cut from his wages remembers it for years. What is issued, how often it is replaced and who pays belongs in the job post.
“Structural work means height, and that changes who applies”
Erection at a customer site is a different trade from shop fabrication, with harnesses, weather and weeks away. Advertising both under one word brings you the wrong half.
What we do
What we deliver for fabrication and sheet metal companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page for the shed
The processes you run, the plate thicknesses, the machines, the trades you employ and what a shift looks like from the first hooter. Written for a welder with an ITI certificate.
Result: Applicants who know the work before they walk in.
Certification and testing, spelled out
Which welder qualifications you support, who pays for the test, what happens to the certificate afterwards, and how the pay grade moves when he passes.
Result: Tested welders choosing you over the unit down the road.
Safety written as practice rather than as a slogan
What protective equipment is issued and how often it is replaced, the extraction and screening arrangements, and what the induction covers. Written with your safety officer and kept to what is true.
Result: A candidate's family satisfied with the answer he brings home.
Gate notices and forwarding messages in the local language
The same job cut down to a sheet for the gate and a message for a group, carrying the trade, the shift and who to ask for at the office.
Result: Walk-ins for the trade you are short of this month.
What your charge hands say
Interviews with a welder of fifteen years, a fitter and a supervisor who started on the floor. Their own words, cleared before anything is published.
Result: A reason to stay that came from somebody credible.
Site crews described separately
Erection crews get their own post: the locations, the height work, the travel, the stay and the allowance, with nothing held back for the offer stage.
Result: Crew who accept the posting before they join, not after.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for fabrication and sheet metal companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you get us welders?
Most of our floor is contract labour. Who is this page for?
Will publishing our safety practice invite trouble?
How much does it cost?
How soon will we see results?
What do you need from us?
What if we are not happy with the work?
Manufacturing
Employer branding for the rest of the manufacturing.
- Building material manufacturers
- Chemical manufacturers
- Electrical equipment manufacturers
- Engineering and heavy engineering companies
- Furniture manufacturers
- Industrial automation and robotics companies
- Injection moulding and plastics companies
- Packaging manufacturers
- Precision manufacturing and CNC companies
- Textile and garment manufacturers
Or start from employer branding.