Employer branding · Manufacturing
The second shift ends at ten, and the bus decides whether she takes the job.
Employer branding for an injection moulding or plastics company is what a machine operator, setter or tool room hand finds before joining: the shift pattern, the transport, the tool room and what the first year teaches. GullySales writes the careers page and the job posts from what your floor says.
In one paragraph
Employer branding for an injection moulding or plastics company is what a machine operator, setter or tool room hand finds before joining: the shift pattern, the transport, the tool room and what the first year teaches. GullySales writes the careers page and the job posts from what your floor says.
Also written for
Injection moulding companies, Plastic manufacturers.
Where this sits
For injection moulding and plastics companies
Where it usually goes wrong, and what we would do.
“Transport at shift change settles it for half your applicants”
Much of a moulding floor is women on a rotating shift. Where the bus goes and what time it leaves decides whether an application is made at all.
“The tool room is the job everybody wants and nobody describes”
Mould maintenance and die repair is the skilled end of the plant. If the page does not say you have a tool room, an ambitious operator assumes you send the moulds out.
“A setter who can change a mould fast is hunted”
Changeover time and cycle time are where your money is, and everybody in the estate knows which men can do it. That man is being called, and your reply is a page about quality policy.
“The plastics institutes are a pipeline you never speak to”
A plastics technology student picks between units he has heard of from a senior. A website written for customers gives that senior nothing to pass down.
What we do
What we deliver for injection moulding and plastics companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
The floor described machine by machine
Machines by tonnage, the parts you mould, the shift rotation, the tool room and the assembly lines. Written for somebody who will stand at a machine rather than for a customer's buyer.
Result: Applicants who know which shift and which section they applied for.
Transport, canteen and shift-change arrangements in the post
Routes, timings, pick-up points, and what happens when the second shift runs late. The detail a woman discusses at home before she applies.
Result: Applications from the areas your bus already reaches.
The tool room route, written down
How an operator gets to mould maintenance, what has to be learned first, who teaches it, and what it changes in the grade.
Result: Operators with a reason to stay into a third year.
Separate posts for operator, setter and tool room
Three different jobs with three different readers, each with its requirement and its day set out. No single advertisement doing all three badly.
Result: An applicant pool shaped like your vacancies.
What your operators and setters say
Short conversations across shifts, including with people who joined as helpers. Their words go up with their permission and without being polished.
Result: Detail no other unit in the estate can copy.
A message the institutes can use
What goes to the plastics and tool room institutes you hire from, describing what a trainee's first six months contain and who signs his record.
Result: Trainees who arrive knowing the machines they will run.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for injection moulding and plastics companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you do the hiring?
Our operators are mostly women on rotating shifts. Does that change the page?
We already advertise on job portals. Why write more?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Manufacturing
Employer branding for the rest of the manufacturing.
- Building material manufacturers
- Chemical manufacturers
- Electrical equipment manufacturers
- Engineering and heavy engineering companies
- Fabrication and sheet metal companies
- Furniture manufacturers
- Industrial automation and robotics companies
- Packaging manufacturers
- Precision manufacturing and CNC companies
- Textile and garment manufacturers
Or start from employer branding.