Employer branding · Manufacturing
An automation engineer's CV is a list of platforms, so put yours on the page.
Employer branding for an industrial automation or robotics company is what a controls engineer, panel wireman or commissioning engineer finds before applying: the platforms you work on, the days at site and how the allowance is settled. GullySales writes the careers page and job posts from what your engineers say.
In one paragraph
Employer branding for an industrial automation or robotics company is what a controls engineer, panel wireman or commissioning engineer finds before applying: the platforms you work on, the days at site and how the allowance is settled. GullySales writes the careers page and job posts from what your engineers say.
Also written for
Industrial automation companies, Robotics companies, Systems integrators.
Where this sits
For industrial automation and robotics companies
Where it usually goes wrong, and what we would do.
“Platforms are what a candidate is buying”
Whichever control, drive and robot systems you actually work on, name them. His next job depends on what sits on his CV, and a page that says automation solutions tells him nothing.
“Days at site is the number that decides an offer”
An integrator's engineer lives inside customer plants. How many days a month, how far, whether he gets home at weekends, and when the allowance is settled are the four questions.
“Panel wiremen are invisible on your website”
Your panel shop is trade electricians and technicians who hear about work from each other. The careers page is written for a degree holder who has never held a crimping tool.
“Commissioning is where people burn out and leave”
A long night during a customer's shutdown, a client engineer standing behind you, and nobody at head office picking up. Anybody who has done it once asks how you support the man at site.
What we do
What we deliver for industrial automation and robotics companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page that names the platforms
The control, drive, robot and supervisory systems you work on, the industries you commission in, and what each team does with them. An engineer reads this as the training he gets.
Result: Applications from engineers who want the platforms you run.
Site and travel terms in every post
Typical days at site in a month, the states you work in, the accommodation, the allowance and how a claim is settled and how quickly.
Result: Offers accepted without a renegotiation about travel.
The panel shop written for the panel shop
A post for wiremen and technicians in the language they read, with the shift, the work on the bench and the route from wiring to testing.
Result: Technicians applying to you instead of to the contractor.
Support at site, described
Who an engineer calls at midnight during a commissioning, how a stuck job is escalated, and what happens when a customer behaves badly on his own floor.
Result: A commissioning engineer who believes he is not on his own.
What your engineers say about the projects
Interviews about a difficult commissioning that went well and one that did not. Their account, approved by them, with the customer details taken out.
Result: Project detail a candidate cannot get from a job portal.
A campus message that matches the site reality
What goes to a polytechnic or engineering college, written to describe the travel rather than to hide it until the first posting.
Result: Fresh engineers who do not resign after month four.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for industrial automation and robotics companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you find engineers for us?
Can we name the customers whose plants we commission at?
Our engineers are away most of the month. Is there an honest way to sell that?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Manufacturing
Employer branding for the rest of the manufacturing.
- Building material manufacturers
- Chemical manufacturers
- Electrical equipment manufacturers
- Engineering and heavy engineering companies
- Fabrication and sheet metal companies
- Furniture manufacturers
- Injection moulding and plastics companies
- Packaging manufacturers
- Precision manufacturing and CNC companies
- Textile and garment manufacturers
Or start from employer branding.