Employer branding · Manufacturing
Your apprentice already knows whether last year's batch was made permanent.
Employer branding for an engineering or heavy engineering company is what a fitter, welder, apprentice or site engineer finds before applying: the shop, the trades, the postings and whether training turns into a job. GullySales writes the careers page and the job posts from what your own people say.
In one paragraph
Employer branding for an engineering or heavy engineering company is what a fitter, welder, apprentice or site engineer finds before applying: the shop, the trades, the postings and whether training turns into a job. GullySales writes the careers page and the job posts from what your own people say.
Also written for
Engineering companies, Heavy engineering companies, Capital goods manufacturers.
Where this sits
For engineering and heavy engineering companies
Where it usually goes wrong, and what we would do.
“The apprentice question has one honest answer”
A trainee is giving you a year on a stipend on the assumption that some of them stay. The institute grapevine knows last year's number long before your office publishes anything.
“Erection and commissioning is a posting, not a job”
Six months at a customer's plant in another state is what a site engineer is being asked to accept. Holding that back until the offer letter costs you the hire and the reputation.
“The gate notice is still your best channel and it is badly written”
A sheet at the gate reaches more fitters than your website ever will. It says vacancy, ITI, walk in with documents, and nothing that helps a good man choose you over the next shed.
“Long projects look like narrow experience”
A fitter who spends a year on one machine worries his skill will not travel. Saying what he will know by the end of it is the argument, and nobody bothers to make it.
What we do
What we deliver for engineering and heavy engineering companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page with the shop floor on it
The bays, the machines, the kind of equipment you build, the trades you employ and the grades inside each one. Written for somebody holding an ITI certificate rather than for a procurement manager.
Result: Applicants who recognise the work from the page.
The apprentice route, with last year's numbers
What the year covers, who signs the training record, what the stipend is, and how many trainees were taken on rolls. Published only where you can back the figure.
Result: Apprentices applying because the answer is written down.
Site posting terms stated up front
Length of a typical posting, the states you work in, accommodation, the allowance and how often a man gets home. In the job post, not in the offer letter.
Result: Site engineers who accepted the travel before they applied.
A gate notice worth reading
The same job cut down to a printed sheet in the local language, with the trade, the shift, the pay band if you publish one, and the name of the person to ask for.
Result: Walk-ins for the trade you are actually short of.
What the men on the floor say
Interviews with a charge hand, a welder and a supervisor who came up through the trade. Their words, cleared by them, used on the page and in the posts.
Result: A promotion story a candidate can check with somebody he knows.
Referral messaging for the trades
Most fitters arrive through a relative or an institute batchmate. A short message they can pass on, and a clear rule on what a referral earns and when.
Result: Names from trades you cannot advertise your way into.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for engineering and heavy engineering companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Burhani Hydroline
- Situation
- The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
- What we did
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
HOPO Hardware
- Situation
- There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
- What we did
- Website and product catalogue
- Logo and colour palette
- Printed stationery
- Social accounts opened
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Natural Gases
- Situation
- Buyers in this field size up a supplier before they enquire. They want to see the range, the plant and the industries already being served.
- What we did
- Brand identity for the gas trade
- A corporate website
- Social channels set up
- Google Business page
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will you find us welders and fitters?
Our hiring happens at the gate. Why would we need a website?
Can we publish pay ranges?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Manufacturing
Employer branding for the rest of the manufacturing.
- Building material manufacturers
- Chemical manufacturers
- Electrical equipment manufacturers
- Fabrication and sheet metal companies
- Furniture manufacturers
- Industrial automation and robotics companies
- Injection moulding and plastics companies
- Packaging manufacturers
- Precision manufacturing and CNC companies
- Textile and garment manufacturers
Or start from employer branding.