Car dealers · Pay per click advertising
Your own brand name is the cheapest click and the biggest argument.
Paid search for a dealership is mostly a fight over the brand's own name, fought with a co-dealer, the portals and sometimes the manufacturer. GullySales sets the campaigns inside the brand's advertising rules, keeps targeting on your side of the city, and judges the account on test drives.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.
Last updated 5 Oct 2026.
For car dealers
Where it usually goes wrong, and what we would do.
“Half a city budget buys test drives for the other dealer”
A brand with three dealerships in one city has three campaigns chasing the same buyer. Set the radius by where your deliveries and workshop customers actually come from.
“What you may say is decided elsewhere”
Logos, price claims, scheme wording and creatives sit under the manufacturer's dealer advertising rules, and a co-op claim fails when the fine print is wrong. Get the rules in writing before the account is built.
“A form on social costs little and answers less”
Lead forms fill with numbers that never pick up, and the desk loses an evening. Call campaigns and a home test drive booking cost more per lead and produce more test drives.
“The launch fortnight is the one time to spend hard”
Interest in a new model or facelift peaks around the launch and then falls away. Spend there, on pre-booking, rather than spreading the same money thinly over a quarter.
What we do
What we deliver for car dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Targeting drawn to your side of the city
Pin codes and radius set by where deliveries and workshop customers come from, stopping short of the next dealership carrying your brand.
Result: You stop buying test drives for a co-dealer.
The brand's advertising rules in writing
Logo use, price and instalment claims, creative approvals and the co-op conditions, collected from your regional office before anything is built.
Result: Nothing runs that gets pulled or refused later.
Campaigns split by what the searcher wants
Separate campaigns for model and variant searches, on-road price searches, used cars, service and the launch, each with its own page.
Result: You can see which kind of search produces a booking.
Calls and appointments instead of forms
Call campaigns through showroom hours and a booking page for home test drives, with lead forms kept for launches and events.
Result: The desk spends its evening on people who answer.
A launch burst planned in advance
Spending weighted to the fortnight around a launch or facelift, with the pre-booking page and the waiting list ready beforehand.
Result: The money lands while interest is highest.
Test drives and bookings counted per campaign
Every advertisement lead followed through first call, test drive, booking and delivery, beside the baseline taken before the account changed.
Result: The account is judged on cars delivered.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches worth paying for at a car showroom, and the ones to keep out.
- Model plus city, such as Creta on road price in Bengaluru
- Bid. An on-road price search means the buyer has shortlisted the model. Send it to that model's page with a test drive form. Clear the advert text with the manufacturer's rules first.
- Offer and discount searches for a model
- Bid only on offers the manufacturer has approved in writing, or the advert will be pulled. Name the model, the showroom and the date the offer is valid, and keep it factual.
- Service, spare parts and accessory searches
- Keep them out of the sales campaign. A car owner wanting a service is a different buyer from one wanting a new car. Give the workshop its own campaign and its own call number.
- Mileage, review, EMI calculator and comparison searches
- Block from the sales campaign. Those readers are on review sites, weighing cars, and are not ready to walk in. Add mileage, review, specifications, EMI calculator and comparison as negatives.
- Where the click lands
- Send the click to the model's page with a test drive form that asks for a preferred slot, and a call button on mobile. A form that asks too many questions loses the buyer.
- Counting a real enquiry
- Count test drives completed and bookings taken, not form fills. Record the campaign and model against each in the dealer system, so you read spend against deliveries.
Who it is for
This is written for these car dealers.
- Authorised new car dealerships for mass-market brands
- Premium and luxury car dealerships
- Electric vehicle dealers and experience centres
- Multi-brand pre-owned car dealers
- Manufacturer-certified used car outlets
- Commercial vehicle and taxi fleet dealers
- Dealer groups with several showrooms and workshops
- Rural and semi-urban dealer outlets
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the pay per click advertising work runs
- 1
Understand the total budget
We agree the full paid advertising budget available across all platforms, rather than planning each one separately.
- 2
Audit current platform performance
We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.
- 3
Build the cross-platform plan
Campaigns are structured across platforms with a shared measurement standard from the outset.
- 4
Implement and monitor
Campaigns run with budget allocated dynamically based on real-time performance.
- 5
Measure and reallocate
We report performance and shift budget toward what is working, within agreed limits.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on our own brand's name?
Social leads cost a fraction of search leads. Which is better?
Should the dealer advertise models that are out of stock or have a long waiting period?
Which hours should call-only adverts run?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for car dealers.
6 min read · 21 Sept 2026Google Ads vs outdoor advertising: capture demand or create it?Google Ads collects the demand that already exists. A hoarding creates the demand Google later collects, and then search takes the credit for it.
6 min read · 6 Oct 2026How buyers choose a showroom, workshop or parts counterCar, bike, repair and parts buyers send one enquiry to several sellers and pick the first clear answer. This post lists what each buyer checks, and where a dealer or workshop quietly loses them.
8 min read · 21 Sept 2026Tamil advertising creative: what actually changesTamil writes one way and speaks another, and the script cannot tell a b from a p. Both facts decide your line, your voice artist and the spelling of your own name.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.