Corporate gifting and gift businesses · Search engine optimisation
Be found in August, while the Diwali brief is still being written.
SEO for a gifting business decides who an HR buyer finds when she searches corporate gifts in her city or a welcome kit for new joiners. GullySales builds a page for each occasion and budget band, and fixes the faults keeping those pages out of the results.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Also for corporate gifting and gift businesses
- PPC for corporate gifting and gift businesses
- Lead generation for corporate gifting and gift businesses
- Digital marketing for corporate gifting and gift businesses
- Reputation management for corporate gifting and gift businesses
- Local SEO for corporate gifting and gift businesses
- Branding for corporate gifting and gift businesses
- Social media marketing for corporate gifting and gift businesses
- Content marketing for corporate gifting and gift businesses
Sales and marketing for corporate gifting and gift businesses, the overview.
For corporate gifting and gift businesses
Where it usually goes wrong, and what we would do.
“Buyers search by occasion, not by product”
Nobody types promotional merchandise. They type Diwali gift for employees, joining kit, dealer meet gift, and each of those is a page with a different budget behind it.
“The budget per head is inside the search”
Corporate gifts under five hundred, hampers under a thousand. A page organised the way a procurement team thinks is the one that gets the brief.
“The searching starts two months before the order”
An HR manager looks in August for something she will buy in October. A page that only starts ranking in September has missed the shortlist.
“Retail and corporate cannot share a page”
Somebody buying one birthday gift and somebody buying three hundred hampers arrive on the same words. Separate pages stop each of them spoiling the other.
What we do
What we deliver for corporate gifting and gift businesses.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page for each occasion you supply
Diwali hampers, onboarding and welcome kits, dealer meet merchandise, client appreciation, year-end gifts and the retail occasions, each written for the person who buys it.
Result: A brief written for that occasion lands on the matching page.
Budget band pages the way procurement thinks
Pages grouped by spend per head, showing what is possible at each level, the branding options and the minimum quantity.
Result: A buyer with a fixed per head figure sees what she can get.
City and delivery pages for the markets you serve
Where you are, where you deliver, the lead time to each city and how branding time changes it.
Result: A buyer in another city can tell whether you can reach her.
Product pages built around branding and lead time
Each product family written with print and engraving options, the minimum order, the branding turnaround and what the packaging looks like.
Result: The specification questions get answered before the call.
A technical check of the catalogue site
Load speed with hundreds of product images, broken filters, and pages a search engine cannot read because they sit behind a login or inside a PDF.
Result: The catalogue you already built can be found.
Positions and briefs reported every month
Where each occasion page sits, the briefs traced back to it and the month they arrived in, read against the position recorded at the start.
Result: You can see which occasion page is producing work.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these corporate gifting and gift businesses.
- Corporate gifting companies and B2B gift suppliers
- Promotional merchandise and branded product makers
- Employee welcome kit and swag providers
- Festive hamper and dry fruit gift makers
- Gift shops and gift stores
- Personalised and custom gift makers
- Handicraft and artisan gift suppliers
- Online gifting businesses and gift delivery services
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for corporate gifting and gift businesses
- 1
Assess
We look at where orders come from, how the year's revenue is spread, how briefs are answered and how many buyers return.
- 2
Define who to chase
Ideal customer profiles, buyer personas and qualification criteria, so effort goes to companies that will order.
- 3
Build the proposal kit
Proposals by budget and occasion, a vendor registration pack and sample terms, ready before the season.
- 4
Start early
Prospecting and outreach months before Diwali and other occasions, plus year-round campaigns for kits and events.
- 5
Keep the accounts
An account calendar and reactivation routine, so this year's buyer orders again next year.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
When should our Diwali pages be live?
We sell five hundred products. Do we need a page for each?
When should we start selling for Diwali?
Should we send free samples?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for corporate gifting and gift businesses
Everything else we would do for you.
- PPC for corporate gifting and gift businesses
- Lead generation for corporate gifting and gift businesses
- Digital marketing for corporate gifting and gift businesses
- Reputation management for corporate gifting and gift businesses
- Local SEO for corporate gifting and gift businesses
- Branding for corporate gifting and gift businesses
- Social media marketing for corporate gifting and gift businesses
- Content marketing for corporate gifting and gift businesses
- Email marketing for corporate gifting and gift businesses
Or start from the overview: sales and marketing for corporate gifting and gift businesses.