Corporate gifting and gift businesses · Digital marketing
Fill the eight months between one Diwali and the next.
Digital marketing for a gifting business puts you in front of HR teams before their occasion, and in front of shoppers before Rakhi and Diwali. GullySales sets what each channel is for, in which month the spend happens, and what each one has to produce.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for corporate gifting and gift businesses
- SEO for corporate gifting and gift businesses
- PPC for corporate gifting and gift businesses
- Lead generation for corporate gifting and gift businesses
- Reputation management for corporate gifting and gift businesses
- Local SEO for corporate gifting and gift businesses
- Branding for corporate gifting and gift businesses
- Social media marketing for corporate gifting and gift businesses
- Content marketing for corporate gifting and gift businesses
Sales and marketing for corporate gifting and gift businesses, the overview.
For corporate gifting and gift businesses
Where it usually goes wrong, and what we would do.
“Two different buyers, one warehouse”
An HR manager reading LinkedIn at her desk and a shopper on Instagram before Rakhi have nothing in common except your stock.
“The calendar is the strategy”
Diwali from July, onboarding kits all year, dealer meets around conference season, New Year in November, Rakhi and Valentine's Day for the shop.
“Onboarding kits are the steady half”
A company hiring in batches orders welcome kits every few months without waiting for a festival. That is the revenue that stops December deciding your year.
“Your photographs are the catalogue”
Buyers cannot touch a product online, so the packaging shot, the branding close-up and the unboxing film are what the decision is made on.
What we do
What we deliver for corporate gifting and gift businesses.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan for the corporate and retail sides
What search, LinkedIn, Instagram, IndiaMART and email are each meant to bring for each buyer, and which of them to stop paying for.
Result: Two audiences stop being served the same post.
A gifting calendar covering the whole year
Occasion by occasion, when the searching starts, when outreach goes out and when the spend rises, from July through to the retail festivals.
Result: Work begins before the brief is written.
A photography and video standard
Packaging, branding close-ups, hamper contents and an unboxing film shot to one standard for every range you actually hold.
Result: The same images work on the site, the proposal and the marketplace.
Pages and proposals that match
Every occasion page on the site backed by a proposal format, so what a buyer reads online is what arrives in her inbox.
Result: The follow-up does not contradict the advert.
A steady push for kits and events
Year-round outreach for onboarding kits, dealer meets and conferences, kept running while the festival campaigns are switched off.
Result: Quiet months carry orders of their own.
One monthly view across every channel
Briefs, samples and orders by channel and by occasion, read against the figures recorded at the audit.
Result: Next year's budget is argued from evidence.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these corporate gifting and gift businesses.
- Corporate gifting companies and B2B gift suppliers
- Promotional merchandise and branded product makers
- Employee welcome kit and swag providers
- Festive hamper and dry fruit gift makers
- Gift shops and gift stores
- Personalised and custom gift makers
- Handicraft and artisan gift suppliers
- Online gifting businesses and gift delivery services
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for corporate gifting and gift businesses
- 1
Assess
We look at where orders come from, how the year's revenue is spread, how briefs are answered and how many buyers return.
- 2
Define who to chase
Ideal customer profiles, buyer personas and qualification criteria, so effort goes to companies that will order.
- 3
Build the proposal kit
Proposals by budget and occasion, a vendor registration pack and sample terms, ready before the season.
- 4
Start early
Prospecting and outreach months before Diwali and other occasions, plus year-round campaigns for kits and events.
- 5
Keep the accounts
An account calendar and reactivation routine, so this year's buyer orders again next year.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kambar Group
- Situation
- Selling ran on instinct. There was no settled sales process and no objectives concrete enough to measure a month against.
- What we did
- Direction and targets
- The customers researched
- Prospecting and qualification
- Marketing channels developed
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We do both corporate and retail. Should there be two websites?
Is LinkedIn worth the effort for gifting?
When should we start selling for Diwali?
Should we send free samples?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for corporate gifting and gift businesses
Everything else we would do for you.
- SEO for corporate gifting and gift businesses
- PPC for corporate gifting and gift businesses
- Lead generation for corporate gifting and gift businesses
- Reputation management for corporate gifting and gift businesses
- Local SEO for corporate gifting and gift businesses
- Branding for corporate gifting and gift businesses
- Social media marketing for corporate gifting and gift businesses
- Content marketing for corporate gifting and gift businesses
- Email marketing for corporate gifting and gift businesses
Or start from the overview: sales and marketing for corporate gifting and gift businesses.