Spend in August and September, not evenly across the year.

1. Corporate and retail kept as separate campaigns

   One set for HR, admin and procurement searches, another for Rakhi, Valentine's Day and wedding gifting, each with its own budget and landing pages.

   Result: The corporate budget stops paying for one-off gift buyers.

2. A season schedule in place of a flat monthly budget

   Spend concentrated from July through October, with smaller pushes before New Year, Pongal and each retail occasion.

   Result: Money is in the market while briefs are being written.

3. Bidding on quantity and budget searches

   Campaigns built for the searches that name a per head budget or a quantity, because those are the ones that become a brief.

   Result: You pay most for the search closest to an order.

4. Negative keywords for the wrong buyer

   Single gift, birthday, personal, wholesale supplier, franchise and job searches kept out of the corporate campaigns.

   Result: The budget follows people who buy in hundreds.

5. Landing pages that ask the brief questions

   A page per occasion with budget bands, branding options and lead times, and a form asking quantity, date and spend per head.

   Result: The enquiry arrives already half qualified.

6. Brief value reported against spend

   Clicks, enquiries, briefs qualified and orders won for each campaign, weighed against the enquiry count from before the adverts ran.

   Result: You know what a Diwali brief cost to buy.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.