Diagnostic centres · Digital marketing
Fix the Maps listing and the package pages before you spend anything on Instagram.
Digital marketing for a diagnostic centre is the set of online channels that bring people to book a scan, a test or a check-up: Google Maps, the website, search ads, WhatsApp and referral tracking. GullySales puts them in the order that suits your capacity and records which channel filled which department.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For diagnostic centres
Where it usually goes wrong, and what we would do.
“Instagram first, bookings last”
Centres start posting for every health day while the Maps listing shows the wrong hours. Someone holding a prescription searches. Very few of them scroll.
“One budget spread across every department”
Money is split evenly while the MRI sits idle in the afternoon and pathology is full by ten. Online spend should follow the machine with spare capacity.
“Nobody can tell which channel worked”
Bookings are counted at the till and not by source. Without a source field at registration, every channel claims the same patients.
What we do
What we deliver for diagnostic centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel order agreed in the audit
Which channel gets work first, based on where your patients come from now and which department has room.
Result: Money goes to the foundations before the extras.
Business Profiles fixed for every branch
Categories, hours, services and photos corrected for each branch before any ad money is spent.
Result: The free channel is working before the paid ones start.
Scan and package pages that take bookings
Pages for the studies and packages you most want to sell, each with a call button, a WhatsApp link and a booking form.
Result: Every channel has somewhere useful to send people.
Search ads for the department with spare slots
A focused campaign for the scan or package with capacity, paused when those slots fill.
Result: Paid clicks fill empty slots instead of crowding a full one.
One source question at registration
A question asked of every patient and recorded from a fixed list: Google, Maps, doctor, WhatsApp, camp or family.
Result: You see which channel brings each department its patients.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where to start for this trade
The order a diagnostic centre should take its online channels in, and what to record for each.
- Google Business Profile for each branch
- First job: the real hours, including early collection, and the scans each branch runs. Record calls and direction requests from the profile before and after the change.
- A page per scan and package
- Next, pages for the studies and packages you most want to sell, with the preparation and a booking route. Record which page each booking enquiry came from.
- WhatsApp for bookings and reports
- Then one business number with templates for preparation and report delivery. Record enquiries that arrive on WhatsApp by the test asked about.
- Search ads for one department
- After that, ads for the scan or package with spare slots, with job and price-only searches blocked. Record booked slots per campaign, not clicks.
- Doctor and company as sources
- Add the referring doctor and the employer to the registration form. Record which doctors and offices send patients and which have gone quiet.
- What to leave until later
- Reels, influencer posts, health-day graphics and display banners. Someone with a prescription is not looking for them. Start once the channels above are booking patients.
Who it is for
This is written for these diagnostic centres.
- Standalone diagnostic centres with pathology and imaging
- Diagnostic centres inside or beside a hospital
- Multi-branch diagnostic chains
- Diagnostic centres that run corporate camps
- Centres with a strong health check-up business
- Centres serving senior citizens and families
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for diagnostic centres
- 1
Listen to how a patient moves between departments
The free audit call traces where enquiries come from, who answers them and what a single-test caller hears about everything else.
- 2
Join the departments at the front door
One enquiry route, one sheet and a log that shows which package or test was asked about.
- 3
Make the packages findable
A page for each package, a Business Profile that shows the range and reviews asked for after a smooth visit.
- 4
Reach clinics and corporates with one offer
A sheet for referrers and a single proposal for corporates.
- 5
Report on packages, not activity
A report on enquiries, packages sold and returning patients, against the baseline taken before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should our front-office team handle digital marketing themselves?
With a small budget, which channel should come first?
How can we tell which channel worked without buying software?
Do we still need ads if our search pages are working?
Why not market each department on its own?
Can we discount packages?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for diagnostic centres.
- 7 min read · 21 Sept 2026How to write a radio scriptA spot is heard once, by somebody at the wheel who cannot look at anything or write anything down. Time the words with a stopwatch, not on the page.
- 8 min read · 21 Sept 2026How to adapt one campaign across mediaThe idea travels. The execution does not. Build the tightest piece first and let the roomier media expand from it, never the other way round.
- 9 min read · 21 Sept 2026How to adapt a campaign into Indian languagesHand the writer your claim and your seconds, not your English sentence. Then freeze one spelling of your name per script and approve a printed proof.
More for diagnostic centres
Everything else we would do for you.
- SEO for diagnostic centres
- Local SEO for diagnostic centres
- Google Ads for diagnostic centres
- Reputation management for diagnostic centres
- Referral marketing for diagnostic centres
- WhatsApp marketing for diagnostic centres
- Follow-up systems for diagnostic centres
- Review generation for diagnostic centres
- CRM for diagnostic centres
Or start from the overview: sales and marketing for diagnostic centres.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.