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Diagnostic centres · Pay per click advertising

Pay for the MRI search when the machine has free slots, not for test-price browsers.

Pay-per-click advertising for a diagnostic centre means paying Google to appear when someone searches for a scan or a check-up you have room to take. GullySales picks the studies and packages worth bidding on, keeps out the searches that will never book, and counts a booked slot rather than a click.

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A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

A laboratory technologist organises specimen tubes beside a microscope

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for diagnostic centres

Sales and marketing for diagnostic centres, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For diagnostic centres

Where it usually goes wrong, and what we would do.

  • “Ads that sell the centre instead of a scan”

    An ad saying all tests under one roof competes with every lab and hospital in the city. An ad for a knee MRI with an evening slot competes with a handful.

  • “Price searches drain the budget”

    Searches for a cheap blood test or a free check-up bring clicks from people who will book whoever is lowest, mostly an app or a camp. Very little of that spend becomes a sample in a tube.

  • “Ultrasound ads sit under a law of their own”

    The law against prenatal sex determination covers how an ultrasound centre may advertise. Pregnancy scan wording goes to your adviser before it reaches Google, and some searches must be blocked outright.

What we do

What we deliver for diagnostic centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by scan and by package

    MRI, CT, ultrasound and check-up packages each run as a campaign of their own, so money can move to the machine with spare capacity.

    Result: Budget follows the department that can take patients.

  2. Negative keyword lists from real search terms

    Job searches, course enquiries, free camps, home remedies and anything about the baby's sex added as negatives, and the search terms read again after every change.

    Result: Money stops going to people who were never patients.

  3. Ad wording cleared for medical rules

    Copy that names the scan, the preparation and the booking route, with no claim about accuracy or outcome, checked against your adviser's view and the platform's current health policy.

    Result: Ads run without a claim that puts the centre at risk.

  4. Landing pages per study

    Each ad lands on the page for that scan or package, with the preparation, a call button and a WhatsApp link.

    Result: The person who searched for a CT finds CT, not your home page.

  5. Call tracking to the desk that answered

    A tracked number per campaign, with the desk marking whether each call became a booked slot, a home collection or only a price question.

    Result: You can see which campaign filled the MRI book.

  6. Spend moved as capacity changes

    Budget shifted between imaging and packages when slots fill or open, agreed with the person who runs the scan schedule.

    Result: Ads stop pushing patients towards a fully booked machine.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

Which diagnostic searches are worth paying for, and which to keep out of the account.

Scan plus area, such as MRI scan in Jayanagar
Bid. The person has a prescription and is choosing where. Land on the MRI page with preparation, the metal-implant questions and a call button that rings the imaging desk.
Check-up package for parents or senior citizens
Bid, if the package page lists every test and the home collection option. The buyer is an adult child comparing contents, so the page must work without a call.
Cheap, free, lowest price and offer searches
Block, or bid low and watch. These people compare apps and camps on price alone. Read the search terms and add the words that never turn into bookings.
Gender, sex of baby or boy or girl scan searches
Block every one, in every account, always. The law forbids prenatal sex determination, and the centre must never appear against these searches.
Jobs, radiology courses and technician training
Block. MRI technician jobs, DMLT courses and lab assistant vacancy searches come from job seekers and students, not from patients.
What counts as a real enquiry
Count a call above a set length, or a form that names a scan or package, and have the desk mark whether it became a booked slot. Clicks and visits are not enquiries.

Who it is for

This is written for these diagnostic centres.

  • Standalone diagnostic centres with pathology and imaging
  • Diagnostic centres inside or beside a hospital
  • Multi-branch diagnostic chains
  • Diagnostic centres that run corporate camps
  • Centres with a strong health check-up business
  • Centres serving senior citizens and families

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for diagnostic centres

  1. 1

    Listen to how a patient moves between departments

    The free audit call traces where enquiries come from, who answers them and what a single-test caller hears about everything else.

  2. 2

    Join the departments at the front door

    One enquiry route, one sheet and a log that shows which package or test was asked about.

  3. 3

    Make the packages findable

    A page for each package, a Business Profile that shows the range and reviews asked for after a smooth visit.

  4. 4

    Reach clinics and corporates with one offer

    A sheet for referrers and a single proposal for corporates.

  5. 5

    Report on packages, not activity

    A report on enquiries, packages sold and returning patients, against the baseline taken before anything changed.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • Nanda Arthritis and Rheumatology Center

    Situation
    There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
    What we did
    • A website for patients
    • Search work
    • Google Business and reviews
    • Lead capture and advertising
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Should we bid on our own centre's name?
Yes, as a separate small campaign. Patients sent by a doctor search your name, and an aggregator or a rival can sit above you if you do not bid. Kept apart, that cheap traffic does not flatter the scan campaigns.
Are call-only ads right for scans?
For urgent searches such as X-ray near me or CT scan open now, yes, if the imaging desk picks up every call. For MRI and packages, a page with the preparation notes earns a caller who already knows what to ask.
Our ads keep getting calls from people asking about technician jobs. What do we do?
Add job words as negatives: vacancy, hiring, salary, technician course, DMLT. Then read the search terms and add the new ones you find. Put a careers line on the website so genuine applicants have somewhere to go other than the desk.
How do we tell which bookings at the imaging desk came from the ads?
Use a tracked number on the ads and on the landing page, and ask the desk to log each call with the scan asked about and whether a slot was booked. Without the desk's note, a tracked call only tells you the phone rang.
Why not market each department on its own?
Because the patient sees one centre. A single answer at the front door and a package that spans departments sell more than three separate pitches, and are easier to refer to.
Can we discount packages?
Packages are priced in the market and a clear price helps families compare. Inducements and discounts on health services may be restricted, and the position differs by state and changes. Your adviser should confirm anything promotional.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for diagnostic centres.

All articles

More for diagnostic centres

Everything else we would do for you.

Or start from the overview: sales and marketing for diagnostic centres.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

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