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GullySales

Ecommerce and D2C brands · Branding

Your brand is judged at thumbnail size, beside eight competitors.

Branding for a D2C business is what survives being seen small, on a phone, beside eight similar products, and it is the packaging a customer holds once. GullySales works on the positioning, on the mark at thumbnail size, and on what arrives inside the carton.

A sign-painter's bench: a shop sign on a low easel lettered as far as its last character, which is still only pencilled in, a mahl stick laid across the work, open tins of paint on the floor and a finished sign hanging from its iron bracket above

What branding means

Branding is what a customer remembers about your business beyond the product, including your name, colours, tone of voice and what you are known for locally. GullySales sets or corrects this once and applies it consistently across your website, signage and adverts so the business looks like one company everywhere.

For ecommerce and D2C brands

Where it usually goes wrong, and what we would do.

  • The search results page is your shelf

    Eight products in a grid, each two inches tall. A mark with fine lines and a five-word name has lost before anybody reads a description.

  • The box arrives once and is opened once

    That is the only moment your brand is a physical object. Most brands spend heavily on video and nothing on what is inside the carton.

  • A name you cannot register is a liability

    Trademark registration gates the brand protection tools on the marketplaces. Without it, another seller edits your listing and you have no quick way to stop them.

  • The founder's face is doing the selling

    It works, and it is a dependency worth naming out loud. If every ad needs one person on camera, the brand cannot outgrow that person's calendar.

What we do

What we deliver for ecommerce and D2C brands.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Positioning written against the products in her open tabs

    What you are, who it is for and why somebody chooses you over the three specific alternatives she is weighing, written as a page rather than a deck.

    Result: Everyone writing copy argues the same case.

  2. The mark tested at the size it is actually seen

    Logo, colour and pack checked as a two-inch thumbnail in a competitor grid and on a phone in daylight, not on a large studio screen.

    Result: You are recognisable where recognition counts.

  3. Packaging and the insert inside it

    Outer carton, tissue, insert card and the reorder or review ask printed on it, costed against what shipping weight and breakage actually allow.

    Result: The one physical moment does some work.

  4. A brand book a creator will actually read

    Logo files, colour values, how the product is photographed and what may never be claimed about it, kept short enough to be used.

    Result: The product looks the same wherever it appears.

  5. Trademark and marketplace protection flagged early

    The registration route, the timing and what it gates on each marketplace, set out for your attorney to act on before a hijacker forces the issue.

    Result: Your listing stops being anyone's to edit.

  6. Brand search and direct traffic watched monthly

    Searches for your name, direct visits and the share of orders arriving with no paid click, read against the figures from before the work began.

    Result: You can tell whether the brand is growing.

How the result is measured

  • Recognition in customer feedback
  • Consistency across channels
  • Repeat enquiries by name

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these ecommerce and D2C brands.

  • Single-product and founder-led D2C brands
  • Apparel, footwear and accessories brands
  • Beauty, skincare and personal care brands
  • Supplements, food and beverage brands
  • Home goods, furniture and higher-value considered purchases
  • Subscription and replenishment brands
  • Brands selling on Amazon and their own Shopify store
  • Wholesale-first brands building a direct channel
  • Brands past their first million with no in-house marketing team

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for ecommerce and D2C brands

  1. 1

    Work out the actual numbers

    The free audit call goes through cost of goods, shipping, returns and ad spend against orders, and tells you what your first order is really worth.

  2. 2

    Stop the losses first

    The flows that were never built, the product page that loses the order, and the line coming back in a returns bag. None of this needs more media spend.

  3. 3

    Feed the channels properly

    A steady supply of creative, a clean product feed, and marketplace listings that match the quality of your own site.

  4. 4

    Open the second revenue line

    Wholesale, bulk and gifting enquiries answered and chased, with line sheets and terms ready instead of being written each time from scratch.

  5. 5

    Report on contribution, not on ROAS

    A monthly report on what each channel and cohort left behind after costs, set against the baseline recorded before the work began.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • France Fox

    Situation
    Eco claims are common enough in menswear that buyers discount them on sight. France Fox had a real production story and nowhere to set it out, which is the wrong way round.
    What we did
    • A website built for a launch
    • Social designs and captions
    • Print for the launch
    • One tone at every touchpoint
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Will a rebrand increase sales?
Less than fixing the product page, in most cases. A rebrand earns its money when the current identity confuses buyers or cannot be registered. If you can afford one piece of work, fix the page that loses the order.
Do we need a trademark before selling on a marketplace?
You need it for the brand protection tools, which is what stops other sellers editing your listing. Filing takes months, so start before you need it. Your attorney will tell you which classes to file in.
Our agency reports 4x ROAS and we are still losing money. Which is right?
Both, in a sense, which is the problem. Platform ROAS counts revenue the platform believes it caused, before cost of goods, shipping, fees and returns. Contribution margin counts what was left. We rebuild the second number from your own data in the audit, and it is usually the first honest conversation a brand has had in a year.
Who would actually run our ad accounts?
The same people you meet on the audit call, with no account managers in between. Overlap hours with your day are agreed in writing before anything starts, which matters most around a launch or a peak weekend.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit