Ecommerce and D2C brands · Lead generation
Answer the buyer who asked for a line sheet back in March.
A D2C brand's leads are the retailer wanting a line sheet, the buyer ordering two hundred units for a conference, and the email address captured before a first order. GullySales builds the route each of them arrives by, and the follow-up that nobody has time for.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Also for ecommerce and D2C brands
- SEO for ecommerce and D2C brands
- PPC for ecommerce and D2C brands
- Digital marketing for ecommerce and D2C brands
- Reputation management for ecommerce and D2C brands
- Local SEO for ecommerce and D2C brands
- Branding for ecommerce and D2C brands
- Social media marketing for ecommerce and D2C brands
- Content marketing for ecommerce and D2C brands
Sales and marketing for ecommerce and D2C brands, the overview.
For ecommerce and D2C brands
Where it usually goes wrong, and what we would do.
“The lead nobody works sits in the shared inbox”
A buyer from a regional chain asks for wholesale terms and gets an automated reply about order tracking. The whole team is pointed at paid social.
“A gifting order is a quote, not a checkout”
Five hundred units with a logo on them needs a price break, a lead time and a proof. None of that exists anywhere on your product page.
“The email address is the only lead you keep”
The ad platform and the marketplace both rent you the customer. An address given up before the first order survives a fee rise and an algorithm change.
“Trade shows and Faire produce names, not orders”
A stack of cards is worthless by the following Friday if nobody calls. Wholesale pays on the reorder, and reorders come from being chased.
What we do
What we deliver for ecommerce and D2C brands.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A line sheet and written wholesale terms
Minimums, case packs, margin, lead times and payment terms in one document a buyer can take to her own boss without asking you three questions first.
Result: A wholesale enquiry gets an answer the same day.
A wholesale enquiry route of its own
A separate address and form that stays out of the customer service queue, with a named person answering it and a reply window agreed in writing.
Result: Buyers stop going quiet because nobody replied.
A gifting quote format
Quantity breaks, logo application, proofing, lead time and shipping set out in a standard quote, ready to send instead of written from scratch each time.
Result: Corporate orders get an answer while the budget is open.
Email and text capture with consent recorded
Capture placed where it does not cost you the sale, with express written consent for texts stored in a form your counsel can review.
Result: The list grows out of traffic you already paid for.
A buyer outreach list and a calling rhythm
Independent retailers by region and category, approached before their buying season, with every account followed to a second order rather than a first.
Result: Wholesale becomes a line you can forecast.
One register for every trade enquiry
Each wholesale and gifting approach logged with its source, what was quoted, how long the reply took and what happened next, read every Friday.
Result: You can see what a slow inbox cost you.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these ecommerce and D2C brands.
- Single-product and founder-led D2C brands
- Apparel, footwear and accessories brands
- Beauty, skincare and personal care brands
- Supplements, food and beverage brands
- Home goods, furniture and higher-value considered purchases
- Subscription and replenishment brands
- Brands selling on Amazon and their own Shopify store
- Wholesale-first brands building a direct channel
- Brands past their first million with no in-house marketing team
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for ecommerce and D2C brands
- 1
Work out the actual numbers
The free audit call goes through cost of goods, shipping, returns and ad spend against orders, and tells you what your first order is really worth.
- 2
Stop the losses first
The flows that were never built, the product page that loses the order, and the line coming back in a returns bag. None of this needs more media spend.
- 3
Feed the channels properly
A steady supply of creative, a clean product feed, and marketplace listings that match the quality of your own site.
- 4
Open the second revenue line
Wholesale, bulk and gifting enquiries answered and chased, with line sheets and terms ready instead of being written each time from scratch.
- 5
Report on contribution, not on ROAS
A monthly report on what each channel and cohort left behind after costs, set against the baseline recorded before the work began.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kambar Group
- Situation
- Selling ran on instinct. There was no settled sales process and no objectives concrete enough to measure a month against.
- What we did
- Direction and targets
- The customers researched
- Prospecting and qualification
- Marketing channels developed
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Does selling wholesale undercut our own site?
A company wants four hundred branded units. Where do we start?
Our agency reports 4x ROAS and we are still losing money. Which is right?
Who would actually run our ad accounts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ecommerce and D2C brands
Everything else we would do for you.
- SEO for ecommerce and D2C brands
- PPC for ecommerce and D2C brands
- Digital marketing for ecommerce and D2C brands
- Reputation management for ecommerce and D2C brands
- Local SEO for ecommerce and D2C brands
- Branding for ecommerce and D2C brands
- Social media marketing for ecommerce and D2C brands
- Content marketing for ecommerce and D2C brands
- Email marketing for ecommerce and D2C brands
Or start from the overview: sales and marketing for ecommerce and D2C brands.