Ecommerce and D2C brands · Pay per click advertising
Buy the click a full-price order can actually pay for.
Paid search and paid social for a D2C brand is bought against margin, not against the number the platform reports. GullySales rebuilds the product feed that shopping campaigns actually run on, separates brand spend from prospecting, and sends order value back net of returns.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for ecommerce and D2C brands
- SEO for ecommerce and D2C brands
- Lead generation for ecommerce and D2C brands
- Digital marketing for ecommerce and D2C brands
- Reputation management for ecommerce and D2C brands
- Local SEO for ecommerce and D2C brands
- Branding for ecommerce and D2C brands
- Social media marketing for ecommerce and D2C brands
- Content marketing for ecommerce and D2C brands
Sales and marketing for ecommerce and D2C brands, the overview.
For ecommerce and D2C brands
Where it usually goes wrong, and what we would do.
“The feed is the campaign, not the keyword list”
Shopping and Performance Max match on your product titles and attributes. A feed exported straight out of the store is why a hand cream shows against searches for hand tools.
“Somebody is selling you your own name”
Coupon affiliates and resellers bid on it and take credit for orders you had already won. Whether to buy it back is arithmetic, not principle.
“One winning video does not last a quarter”
Frequency climbs, cost per order drifts up every Friday, and the account has nothing new to put in. The limit is production, not budget.
“November prices the whole year's testing”
Costs per thousand impressions rise steeply through the peak weeks. A concept not already proven in September is being tested at the worst price of the year.
What we do
What we deliver for ecommerce and D2C brands.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A rebuilt product feed
Titles written the way people search, product types, identifiers, sizes, colours and availability corrected, with the rules kept where the store can regenerate them.
Result: Shopping campaigns stop showing the wrong product.
Brand and prospecting split apart
Separate campaigns and separate budgets, so an automated campaign cannot report a good month by spending on people who already typed your name.
Result: You can see what a new customer costs.
Order value sent back net of returns
Server-side conversion tracking with the value of an order adjusted for the returns that follow, rather than the gross figure at checkout.
Result: The platform optimises towards orders that stay sold.
A creative testing calendar
A fixed number of new concepts each week, briefed from reviews and support questions, with a written rule for retiring a tired winner.
Result: The account always has a challenger ready.
A peak plan built from margin
Budget and discount depth set per product from what each one can afford to give away, with the calendar working backwards from the shipping cut-off.
Result: The busy weeks leave something behind.
Spend read against contribution every month
Cost per new customer by channel, blended efficiency and what is left after goods, shipping and fees, compared with the figures taken before work started.
Result: A profitable month is told apart from a loud one.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these ecommerce and D2C brands.
- Single-product and founder-led D2C brands
- Apparel, footwear and accessories brands
- Beauty, skincare and personal care brands
- Supplements, food and beverage brands
- Home goods, furniture and higher-value considered purchases
- Subscription and replenishment brands
- Brands selling on Amazon and their own Shopify store
- Wholesale-first brands building a direct channel
- Brands past their first million with no in-house marketing team
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for ecommerce and D2C brands
- 1
Work out the actual numbers
The free audit call goes through cost of goods, shipping, returns and ad spend against orders, and tells you what your first order is really worth.
- 2
Stop the losses first
The flows that were never built, the product page that loses the order, and the line coming back in a returns bag. None of this needs more media spend.
- 3
Feed the channels properly
A steady supply of creative, a clean product feed, and marketplace listings that match the quality of your own site.
- 4
Open the second revenue line
Wholesale, bulk and gifting enquiries answered and chased, with line sheets and terms ready instead of being written each time from scratch.
- 5
Report on contribution, not on ROAS
A monthly report on what each channel and cohort left behind after costs, set against the baseline recorded before the work began.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on our own brand name?
Performance Max is spending everything on our best seller. Why?
Our agency reports 4x ROAS and we are still losing money. Which is right?
Who would actually run our ad accounts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ecommerce and D2C brands
Everything else we would do for you.
- SEO for ecommerce and D2C brands
- Lead generation for ecommerce and D2C brands
- Digital marketing for ecommerce and D2C brands
- Reputation management for ecommerce and D2C brands
- Local SEO for ecommerce and D2C brands
- Branding for ecommerce and D2C brands
- Social media marketing for ecommerce and D2C brands
- Content marketing for ecommerce and D2C brands
- Email marketing for ecommerce and D2C brands
Or start from the overview: sales and marketing for ecommerce and D2C brands.