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GullySales

Ecommerce and D2C brands · Search engine optimisation

Own the search she runs two days after she watches your ad.

Search for a D2C brand is two jobs: being found for the category, and controlling what appears when someone checks your name after seeing an ad. GullySales writes the collection pages, cleans up the duplicate product addresses a store platform creates, and decides what happens to retired products.

A street junction fingerpost: several lettered direction arms on one post, the top arm freshly painted and pointing down your street while the others have weathered, with the paint tin and brush still at its foot

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

For ecommerce and D2C brands

Where it usually goes wrong, and what we would do.

  • The brand-name search is where the sale is lost

    She sees the video, waits two days, then types your name to check you are real. What she finds is a marketplace listing and a forum thread.

  • Collection pages do the ranking a product page cannot

    One product page will not rank for a category term. The page that can is the collection, and on most stores it is a grid with no writing above it.

  • Your store platform publishes the same product four times

    Variant URLs, collection paths and tag pages give one product several addresses, and those addresses compete with each other.

  • Retired products leave addresses that still earn

    A discontinued colourway keeps its links and its position for months. Pointed at the home page, all of it is thrown away.

What we do

What we deliver for ecommerce and D2C brands.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written collection page for every category you sell

    Copy above the product grid covering fit, materials, care and the comparison a buyer is making, instead of a bare grid under a one-line heading.

    Result: The category term finally has a page that can rank for it.

  2. Duplicate product addresses cleaned up

    Canonical tags set across variant, collection and tag URLs so one product has one address rather than four versions of itself in the index.

    Result: Your own pages stop working against each other.

  3. A decision for every retired product URL

    Each discontinued line pointed at its successor or the right collection, with any page still earning traffic kept live and brought up to date.

    Result: Positions you already paid for stay with you.

  4. The first page of your own name taken in hand

    Your reviews, your comparison content and your marketplace listing worked on together, so a name search does not hand the order to a reseller.

    Result: The check she runs before buying ends on your site.

  5. Product markup a search engine can read

    Price, availability, reviews and shipping marked up properly, so the result carries stars and stock status rather than a plain blue line.

    Result: Your listing looks like a shop, not a blog post.

  6. Organic revenue read by collection each month

    Branded and non-branded search separated, revenue attributed by landing page, and both set against the figures taken in the first week.

    Result: You can name the page that paid for itself.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these ecommerce and D2C brands.

  • Single-product and founder-led D2C brands
  • Apparel, footwear and accessories brands
  • Beauty, skincare and personal care brands
  • Supplements, food and beverage brands
  • Home goods, furniture and higher-value considered purchases
  • Subscription and replenishment brands
  • Brands selling on Amazon and their own Shopify store
  • Wholesale-first brands building a direct channel
  • Brands past their first million with no in-house marketing team

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for ecommerce and D2C brands

  1. 1

    Work out the actual numbers

    The free audit call goes through cost of goods, shipping, returns and ad spend against orders, and tells you what your first order is really worth.

  2. 2

    Stop the losses first

    The flows that were never built, the product page that loses the order, and the line coming back in a returns bag. None of this needs more media spend.

  3. 3

    Feed the channels properly

    A steady supply of creative, a clean product feed, and marketplace listings that match the quality of your own site.

  4. 4

    Open the second revenue line

    Wholesale, bulk and gifting enquiries answered and chased, with line sheets and terms ready instead of being written each time from scratch.

  5. 5

    Report on contribution, not on ROAS

    A monthly report on what each channel and cohort left behind after costs, set against the baseline recorded before the work began.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Bon Millette

    Situation
    A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
    What we did
    • A site that matches the food
    • The story in a trust-building order
    • Product sections with full disclosure
    • A short path from reading to buying
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

We already rank for our brand name. What else is there?
Brand search is the last step, not the first. The volume that grows a business sits in category and problem searches, where a buyer has not chosen anyone yet. Those need collection pages with real writing on them.
A marketplace outranks our own site for our products. Does that matter?
It costs you the margin and the email address. Fighting the listing rarely works, because it has more authority than you do. Make the name search land on your site first instead, with the full range, the reviews and a reason to buy direct.
Our agency reports 4x ROAS and we are still losing money. Which is right?
Both, in a sense, which is the problem. Platform ROAS counts revenue the platform believes it caused, before cost of goods, shipping, fees and returns. Contribution margin counts what was left. We rebuild the second number from your own data in the audit, and it is usually the first honest conversation a brand has had in a year.
Who would actually run our ad accounts?
The same people you meet on the audit call, with no account managers in between. Overlap hours with your day are agreed in writing before anything starts, which matters most around a launch or a peak weekend.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit