Ecommerce and D2C brands · Search engine optimisation
Own the search she runs two days after she watches your ad.
Search for a D2C brand is two jobs: being found for the category, and controlling what appears when someone checks your name after seeing an ad. GullySales writes the collection pages, cleans up the duplicate product addresses a store platform creates, and decides what happens to retired products.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
Also for ecommerce and D2C brands
- PPC for ecommerce and D2C brands
- Lead generation for ecommerce and D2C brands
- Digital marketing for ecommerce and D2C brands
- Reputation management for ecommerce and D2C brands
- Local SEO for ecommerce and D2C brands
- Branding for ecommerce and D2C brands
- Social media marketing for ecommerce and D2C brands
- Content marketing for ecommerce and D2C brands
Sales and marketing for ecommerce and D2C brands, the overview.
For ecommerce and D2C brands
Where it usually goes wrong, and what we would do.
“The brand-name search is where the sale is lost”
She sees the video, waits two days, then types your name to check you are real. What she finds is a marketplace listing and a forum thread.
“Collection pages do the ranking a product page cannot”
One product page will not rank for a category term. The page that can is the collection, and on most stores it is a grid with no writing above it.
“Your store platform publishes the same product four times”
Variant URLs, collection paths and tag pages give one product several addresses, and those addresses compete with each other.
“Retired products leave addresses that still earn”
A discontinued colourway keeps its links and its position for months. Pointed at the home page, all of it is thrown away.
What we do
What we deliver for ecommerce and D2C brands.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A written collection page for every category you sell
Copy above the product grid covering fit, materials, care and the comparison a buyer is making, instead of a bare grid under a one-line heading.
Result: The category term finally has a page that can rank for it.
Duplicate product addresses cleaned up
Canonical tags set across variant, collection and tag URLs so one product has one address rather than four versions of itself in the index.
Result: Your own pages stop working against each other.
A decision for every retired product URL
Each discontinued line pointed at its successor or the right collection, with any page still earning traffic kept live and brought up to date.
Result: Positions you already paid for stay with you.
The first page of your own name taken in hand
Your reviews, your comparison content and your marketplace listing worked on together, so a name search does not hand the order to a reseller.
Result: The check she runs before buying ends on your site.
Product markup a search engine can read
Price, availability, reviews and shipping marked up properly, so the result carries stars and stock status rather than a plain blue line.
Result: Your listing looks like a shop, not a blog post.
Organic revenue read by collection each month
Branded and non-branded search separated, revenue attributed by landing page, and both set against the figures taken in the first week.
Result: You can name the page that paid for itself.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these ecommerce and D2C brands.
- Single-product and founder-led D2C brands
- Apparel, footwear and accessories brands
- Beauty, skincare and personal care brands
- Supplements, food and beverage brands
- Home goods, furniture and higher-value considered purchases
- Subscription and replenishment brands
- Brands selling on Amazon and their own Shopify store
- Wholesale-first brands building a direct channel
- Brands past their first million with no in-house marketing team
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for ecommerce and D2C brands
- 1
Work out the actual numbers
The free audit call goes through cost of goods, shipping, returns and ad spend against orders, and tells you what your first order is really worth.
- 2
Stop the losses first
The flows that were never built, the product page that loses the order, and the line coming back in a returns bag. None of this needs more media spend.
- 3
Feed the channels properly
A steady supply of creative, a clean product feed, and marketplace listings that match the quality of your own site.
- 4
Open the second revenue line
Wholesale, bulk and gifting enquiries answered and chased, with line sheets and terms ready instead of being written each time from scratch.
- 5
Report on contribution, not on ROAS
A monthly report on what each channel and cohort left behind after costs, set against the baseline recorded before the work began.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We already rank for our brand name. What else is there?
A marketplace outranks our own site for our products. Does that matter?
Our agency reports 4x ROAS and we are still losing money. Which is right?
Who would actually run our ad accounts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ecommerce and D2C brands
Everything else we would do for you.
- PPC for ecommerce and D2C brands
- Lead generation for ecommerce and D2C brands
- Digital marketing for ecommerce and D2C brands
- Reputation management for ecommerce and D2C brands
- Local SEO for ecommerce and D2C brands
- Branding for ecommerce and D2C brands
- Social media marketing for ecommerce and D2C brands
- Content marketing for ecommerce and D2C brands
- Email marketing for ecommerce and D2C brands
Or start from the overview: sales and marketing for ecommerce and D2C brands.