Ecommerce and D2C brands · Social media
Treat the feed as where you find next month's winning ad.
Organic social for a D2C brand is a testing ground and a service desk, not a follower count. GullySales runs the posting against your paid testing calendar, gets comments and messages answered, and keeps the rights and disclosure paperwork behind creator content in order.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for ecommerce and D2C brands
- SEO for ecommerce and D2C brands
- PPC for ecommerce and D2C brands
- Lead generation for ecommerce and D2C brands
- Digital marketing for ecommerce and D2C brands
- Reputation management for ecommerce and D2C brands
- Local SEO for ecommerce and D2C brands
- Branding for ecommerce and D2C brands
- Content marketing for ecommerce and D2C brands
Sales and marketing for ecommerce and D2C brands, the overview.
For ecommerce and D2C brands
Where it usually goes wrong, and what we would do.
“Organic is where you find out what to pay for”
A post that does well with no money behind it is a tested concept. Most brands run the two teams apart and learn nothing from either.
“The comments under a paid post are a support queue”
Questions about sizing, shipping and ingredients arrive under an ad, in public, and sit for days. Every one is a sale in progress.
“Creator footage beats the studio and costs less”
A phone video of somebody using the product converts better than a lit set. The disclosure obligation, though, belongs to the brand.
“Selling inside the app rents you the customer again”
In-app checkout lifts conversion and takes the email address with it. Worth doing with the trade-off written down rather than discovered in a year.
What we do
What we deliver for ecommerce and D2C brands.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A posting plan tied to the paid calendar
What goes out organically each week is picked from the concepts queued for paid testing, so no idea gets produced twice.
Result: One shoot feeds both sides of the account.
Comments and messages answered by a named person
A response window agreed for comments under live ads and for direct messages, with saved answers for sizing, shipping and ingredient questions.
Result: Questions under your ads are answered while she is still reading.
Creator briefs that carry the disclosure wording
What to show, what may not be claimed, and the exact disclosure line required, put in the brief instead of left to the creator to remember.
Result: An obligation that sits with you is actually met.
Rights and usage recorded for every asset
Written permission for each piece of customer or creator content, covering where it may run and for how long, held in one place.
Result: Footage moves into paid without a scramble.
Shoppable setup with the trade-off stated
In-app shops configured where they suit the product, with a written note of what you give up on customer data and what that is worth.
Result: The decision gets made deliberately.
A monthly note on what became a paid winner
Which organic pieces were promoted, what they cost per order once scaled, and what that says about the next batch of concepts.
Result: The feed earns its place or it changes.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these ecommerce and D2C brands.
- Single-product and founder-led D2C brands
- Apparel, footwear and accessories brands
- Beauty, skincare and personal care brands
- Supplements, food and beverage brands
- Home goods, furniture and higher-value considered purchases
- Subscription and replenishment brands
- Brands selling on Amazon and their own Shopify store
- Wholesale-first brands building a direct channel
- Brands past their first million with no in-house marketing team
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for ecommerce and D2C brands
- 1
Work out the actual numbers
The free audit call goes through cost of goods, shipping, returns and ad spend against orders, and tells you what your first order is really worth.
- 2
Stop the losses first
The flows that were never built, the product page that loses the order, and the line coming back in a returns bag. None of this needs more media spend.
- 3
Feed the channels properly
A steady supply of creative, a clean product feed, and marketplace listings that match the quality of your own site.
- 4
Open the second revenue line
Wholesale, bulk and gifting enquiries answered and chased, with line sheets and terms ready instead of being written each time from scratch.
- 5
Report on contribution, not on ROAS
A monthly report on what each channel and cohort left behind after costs, set against the baseline recorded before the work began.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
France Fox
- Situation
- Eco claims are common enough in menswear that buyers discount them on sight. France Fox had a real production story and nowhere to set it out, which is the wrong way round.
- What we did
- A website built for a launch
- Social designs and captions
- Print for the launch
- One tone at every touchpoint
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many followers do we need before this works?
A creator posted about us with no disclosure. Whose problem is that?
Our agency reports 4x ROAS and we are still losing money. Which is right?
Who would actually run our ad accounts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ecommerce and D2C brands
Everything else we would do for you.
- SEO for ecommerce and D2C brands
- PPC for ecommerce and D2C brands
- Lead generation for ecommerce and D2C brands
- Digital marketing for ecommerce and D2C brands
- Reputation management for ecommerce and D2C brands
- Local SEO for ecommerce and D2C brands
- Branding for ecommerce and D2C brands
- Content marketing for ecommerce and D2C brands
- Email marketing for ecommerce and D2C brands
Or start from the overview: sales and marketing for ecommerce and D2C brands.