E-commerce · Beverages
A case of soda costs more to deliver than to make, and the buyer knows it.
A fizzy drink has a shelf in every shop in the country. Someone ordering a case online is either stocking a party, an office or a bar, or looking for a flavour the shop does not have: a regional soda, a craft mixer, a jeera drink, a rose syrup. If you sell the same cola as the corner shop, online adds nothing.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Soft drink e-commerce is the online sale of carbonated drinks, craft sodas, mixers, squashes, syrups and ready-to-drink flavoured beverages, sold in cases, multipacks and bottles. GullySales works on what makes a soft drink worth ordering online, how cases and multipacks are priced against delivery, and how a flavour finds its buyers beyond the shop.
The weight and the glass are the other problem. Twenty-four bottles in a box are heavy, glass breaks, and cans dent. A seller who has not worked this out loses the margin on the first big order.
Last updated 7 Oct 2026. Product, labelling and advertising rules for beverages differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell soft drinks online.
- Regional and craft soda makers with a flavour the shops do not carry
- Brands of mixers, tonic and bar sodas selling to home bars and restaurants
- Squash and syrup makers, including rose, khus, sharbat and fruit squash brands
- Beverage brands selling cases to offices, event planners and caterers
Not for
It is not the right fit if.
- A seller of mass-market colas and lemon drinks that a shop stocks on every street
- A bottler who cannot deliver a case without breakage
How buyers choose
What decides the sale of soft drinks.
Flavours the shop does not have
A buyer orders online for the jeera soda from home, the ginger mixer for a gin, the kala khatta they cannot find. The flavour name is the search.
Case, multipack and single
Cans or bottles, packs of six, twelve or twenty-four. Event and office buyers want cases, and the price per bottle at each size must be on the page.
Mixing and serving
Buyers of mixers and syrups want to know what to mix them with, and how much per glass. A recipe on the page replaces a question to the seller.
Ingredients and the label
Sugar, sweeteners and colour are read closely by households. Claims on a soft drink are regulated, so what the page says is checked with your adviser.
Where sales are lost
What usually goes wrong when you sell soft drinks online.
In the words sellers use on the first call.
“Delivery and breakage eat the profit on a case”
Glass bottles in a long route need packing that costs money. The case size and the packing should be fixed by testing a delivered order.
“Nobody has heard of our flavour”
A new flavour is a search for nobody. A page that places it, with what it tastes like, what to mix it with and where it comes from, gives it something to be found by.
“Event and party orders come at the last minute”
A host wants a case in two days. Clear cut-off times and a separate event-order form protect the supply and the promise.
The scope
The work we would propose for soft drinks.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Flavour and recipe pagesA page for each flavour, with what it tastes like, what to mix it with and a serving suggestion, written around what people type.
- A case and event ordering pageA page for parties, offices and caterers with case sizes, price per bottle and a delivery date.
- Bartender and home-bar contentCreators who make drinks at home or behind a bar, using your mixer or soda in a recipe on camera.
- Marketplace and quick-commerce listingsPack counts, titles and first images for the platforms where cases and multipacks sell. Which platforms take glass and cases is checked in the audit.
Packing and breakage review
A look at how a case is packed against how it arrives, with the carrier and filler changes that cut breakage.
What we do
What you get for soft drinks.
Each deliverable and what it is there to change.
A flavour and pairing guide
What each drink tastes like, what it mixes with and how to serve it, in plain words for the page and the pack.
A case and price ladder
Single, six, twelve and twenty-four, with the price per bottle, so the buyer sees what a bigger case saves.
An event order form
Quantity, date, address and any branding, with a stated cut-off, so party orders arrive complete.
A breakage and carrier review
A list of damaged orders by carrier and route, and the packing change for each.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Repeat purchase rate
- Return rate
- Case orders against single-bottle orders
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your flavours, pack sizes and prices
- Your carriers, and damage reports by route
- Recent event, office and caterer orders
- Your store and marketplace listings
- Reviews that mention taste or sweetness
Selling in India and abroad
Selling soft drinks beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Syrups and concentrates travel better than sodas
Carbonated drinks are heavy and cheap, so shipping them overseas rarely makes sense. Squashes, syrups and powder mixes are lighter and have a long shelf life.
Labels and rules
Ingredient labelling, additive rules and units in ounces or millilitres differ by country, and your adviser confirms them for each destination. Start with where your current orders ship.
FAQ
Questions about selling soft drinks online.
Not here? More answers, or ask on WhatsApp.
Can a craft soda brand sell online?
How do I price a case so delivery does not hurt?
Do I need an approval to sell a new soft drink?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Beverages
Sellers of soft drinks also need
Also selling from a shop, a workshop or a warehouse? See the page for fmcg and beverage brands and cafes and coffee shops.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your soft drinks sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.