A new make has to look safe to a consultant putting his name on it.

1. One naming rule across every series

   A single system for series names, model codes and ratings, applied to the catalogue, the price list, the nameplate and the dealer's order sheet.

   Result: A dealer orders the right item the first time.

2. A nameplate and carton designed to be read on site

   Ratings, standard, licence details and the service number set so an electrician with a torch can read them, with the installation slip inside.

   Result: The person fitting it knows whose product it is.

3. A technical catalogue a consultant can specify from

   Ratings, dimensions, standards, test report references and drawings laid out in the order a specification is written rather than in sales order.

   Result: Your catalogue survives the shortlist.

4. Dealer counter material in the market's language

   Shelf strips, display boards and rate cards in the language of each market, sized for a counter that already carries four other brands.

   Result: Your brand is visible at the shop, not in a drawer.

5. Site photography of installed work

   Panels in a plant room, luminaires in a finished lobby and cables on a tray, photographed with permission and dated.

   Result: Your proof looks like a project, not a product shot.

6. One look across every piece a buyer sees

   Catalogue, website, tender document, stall panels, vehicle branding and the letterhead that goes to a consultant, all working from one sheet.

   Result: A buyer meets the same company everywhere.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.