Buy the project buyer's search and block the trader asking for a rate.

1. Campaigns split between projects and trade

   One set for consultants, contractors and plant heads, another for dealers and small traders, with separate budgets and separate phone numbers.

   Result: A price check cannot spend the project budget.

2. Ads written round the rating and the standard

   Text naming the rating, the IP class and the standard, so a click comes from somebody holding a drawing rather than comparing prices.

   Result: Fewer calls that open with your best rate.

3. A landing page per product family with a real form

   A page matching the advertisement, ending in a form asking the project, the quantity, the consultant involved and the month material is needed.

   Result: The enquiry arrives with enough to plan a visit.

4. Negative keywords against repair, jobs and coursework

   Blocks on repair, second hand, scrap rate, electrician job and diploma, checked each week against what people actually typed.

   Result: Your budget stops paying for clicks that were never buyers.

5. Spend timed to the buying months

   Money raised before the pre-monsoon site push and the March closing, and turned down in the weeks when sites stop pouring concrete.

   Result: You advertise while projects are ordering.

6. Every enquiry followed through to an order

   A tracking number per campaign and a source field on the enquiry form, reconciled monthly against orders booked and their value.

   Result: The account is judged on purchase orders.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.