Plan the year around the specifier, the dealer and the tender calendar.

1. A calendar built on the project year

   The pre-monsoon site push, the March closing, the exhibition weeks and the tender seasons, with what goes out before each one written in.

   Result: The work is planned around when buying happens.

2. One owner named for each audience

   A person for consultants, a person for dealers and electricians, a person for tenders, each with a weekly slot and a short list due.

   Result: Nothing drops because everyone assumed somebody else had it.

3. Exhibition follow-up written before the stall goes up

   The card capture, the question sheet, the email and the call sequence prepared in advance, with every card tagged to a product interest.

   Result: Cards from the stall turn into site visits.

4. Budget split between specification work and dealer schemes

   How much goes to consultant outreach and technical writing, and how much to counter material, schemes and electrician engagement, decided and revisited.

   Result: The two halves stop competing quietly.

5. Regional language material planned, not translated late

   Counter material, electrician messages and dealer notes prepared in the languages of each market you sell into, rather than English forwarded twice.

   Result: The electrician reads it instead of ignoring it.

6. One monthly report the sales head reads

   Specifications won, projects converted, sample approvals, dealer secondary sales and tenders qualified, set against the baseline recorded before work began.

   Result: Marketing is discussed in the numbers sales uses.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.