Electrical equipment manufacturers · Social media
LinkedIn is for the consultant and WhatsApp is for the electrician.
Social media for an electrical equipment maker runs on two channels that never meet: LinkedIn, where consultants and plant heads sit, and WhatsApp, where dealers and electricians sit. GullySales runs both, posts from site rather than from the catalogue, and moves an enquiry to a call the same day.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for electrical equipment manufacturers
- SEO for electrical equipment manufacturers
- PPC ads for electrical equipment manufacturers
- Lead generation for electrical equipment manufacturers
- Digital marketing for electrical equipment manufacturers
- Reputation management for electrical equipment manufacturers
- Local SEO for electrical equipment manufacturers
- Branding and identity for electrical equipment manufacturers
- Content marketing for electrical equipment manufacturers
Sales and marketing for electrical equipment manufacturers, the overview.
For electrical equipment manufacturers
Where it usually goes wrong, and what we would do.
“The electrician is on WhatsApp and nowhere else”
Dealer groups carry scheme news, complaint photographs and rate talk all day. A message in his language reaches him where a post never will.
“Consultants look you up the night before a meeting”
A design engineer checks who is visiting tomorrow. A profile carrying installed projects has already done half the technical presentation.
“Site photographs beat product photographs”
A finished plant room, a lit facade, a panel under routine test. Those are the pictures a consultant drops into his own presentation.
What we do
What we deliver for electrical equipment manufacturers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A LinkedIn plan aimed at specifiers
Installed project posts, plain explanations of standards and testing, and connection requests from your area managers to the design firms in each city.
Result: Consultants know the company before the visit.
Dealer and electrician groups run properly
Scheme announcements, new product notes and short installation clips in the market's language, with a rule on what gets answered and by whom.
Result: The counter hears from you between salesman visits.
Site photography collected as a routine
A standing request to your service engineers and dealers for pictures at commissioning, with permission recorded and the project details noted.
Result: The page fills from work already done.
Ready material for your area managers
Posts and captions your managers can publish under their own names, so the brand appears in the feeds that matter in each city.
Result: Twenty accounts do the work of one page.
A rule on what may be said about a client's site
What can be named, what has to be described in general terms, and who signs it off, agreed with you before the first project post.
Result: A site photograph does not cost you a customer.
Reporting on enquiries, not followers
Messages, profile visits and enquiries traced from each channel, measured from the baseline taken before work began.
Result: A channel producing nothing gets dropped.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these electrical equipment manufacturers.
- LT and control panel builders
- Switchgear, MCB and distribution board manufacturers
- Wire and cable manufacturers
- Switch, socket and modular accessory makers
- LED luminaire manufacturers for industrial and commercial use
- Architectural, façade and decorative lighting makers
- Street and area lighting manufacturers supplying municipal tenders
- Transformer, stabiliser and power equipment makers
- Fan, motor and small electrical appliance manufacturers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for electrical equipment manufacturers
- 1
Assess
We look at where your orders come from today: specifications, dealers, IndiaMART or tenders, and where specified projects are being lost to other brands.
- 2
Fix the project follow-up
A tracker for every specified project and a rule for when sales calls the contractor, so a specification turns into a purchase order.
- 3
Build the technical proof
Product pages with standards, test reports, drawings and photometric files, plus installed project stories a consultant can check.
- 4
Reach the specifiers and the trade
Consultant and architect outreach, dealer and electrician programmes, and search advertising for project buyers.
- 5
Keep the brand on the list
Regular contact with consultants who have specified you, after-sales support stories, and a check on every tender that drops your name.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
HOPO Hardware
- Situation
- There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
- What we did
- Website and product catalogue
- Logo and colour palette
- Printed stationery
- Social accounts opened
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is Instagram worth it for a lighting manufacturer?
Should our salesmen post from their own accounts?
How do we get onto a consultant's approved make list?
Should we sell through dealers or directly to projects?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for electrical equipment manufacturers
Everything else we would do for you.
- SEO for electrical equipment manufacturers
- PPC ads for electrical equipment manufacturers
- Lead generation for electrical equipment manufacturers
- Digital marketing for electrical equipment manufacturers
- Reputation management for electrical equipment manufacturers
- Local SEO for electrical equipment manufacturers
- Branding and identity for electrical equipment manufacturers
- Content marketing for electrical equipment manufacturers
- Email marketing for electrical equipment manufacturers
Or start from the overview: sales and marketing for electrical equipment manufacturers.