Skip to content
GullySales

ERP software providers · Branding

Look like the partner who will still be there at the second go-live.

Branding for an ERP provider is the answer to why a business should pick you over the other partner selling the same software. GullySales writes that answer in one line, puts it into the deck, the proposal and the implementation plan, and keeps your use of the principal's logo inside its partner rules.

Book a free auditWhatsApp usor call +91 80958 58589
A sign-painter's bench: a shop sign on a low easel lettered as far as its last character, which is still only pencilled in, a mahl stick laid across the work, open tins of paint on the floor and a finished sign hanging from its iron bracket above

What branding means

Branding is what a customer remembers about your business beyond the product, including your name, colours, tone of voice and what you are known for locally. GullySales sets or corrects this once and applies it consistently across your website, signage and adverts so the business looks like one company everywhere.

Also for ERP software providers

Sales and marketing for ERP software providers, the overview.

For ERP software providers

Where it usually goes wrong, and what we would do.

  • “You and your competitor sell the identical product”

    The software is the same on both proposals. What differs is who runs the migration, who trains the stores clerk, and who picks up in the second year.

  • “A site built from the principal's marketing makes you invisible”

    Copying the product brochure leaves nothing on the page about your team, your trades or the plants where you have gone live.

  • “The implementation plan is the strongest brand document you own”

    A buyer burned by a stalled project reads it more carefully than anything on your website.

What we do

What we deliver for ERP software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One line that says which businesses you are for

    A written position naming the trades and the size of business you implement for, agreed with your team and used everywhere the firm introduces itself.

    Result: People can repeat what you do without opening your website.

  2. A deck that opens on the buyer's process

    A rebuilt sales deck starting with the trade's own problem and your go-live record, with product screens moved behind it.

    Result: The first slide stops being a company timeline.

  3. A proposal and implementation plan in one format

    Phases, data migration, training, go-live, the named lead and the annual support cost, laid out the same way in every proposal that leaves your office.

    Result: Two partners' quotes no longer look like the same PDF.

  4. Principal logos used inside the partner rules

    A check of what your partner agreement allows on the website, the deck and the office board, with the wording of your partner status written correctly.

    Result: You get the credit for the partnership without breaking its terms.

  5. A go-live document pack in your own identity

    Training handouts, the standard operating procedure sheet and the support contact card that the customer's staff keep at their desks.

    Result: Your name stays in front of the people using the system daily.

How the result is measured

  • Recognition in customer feedback
  • Consistency across channels
  • Repeat enquiries by name

Recorded as a baseline before work starts, then reported every month against it.

Read the full brand strategy page

Who it is for

This is written for these ERP software providers.

  • ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
  • Tally partners selling add-ons and customisation
  • Zoho partners and implementation consultants
  • Industry-specific ERP product companies
  • ERP providers for pharma and retail distribution
  • Manufacturing ERP and MRP software vendors
  • Construction and project ERP providers
  • Cloud ERP and SaaS accounting providers for small businesses

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for ERP software providers

  1. 1

    Assess

    Our free audit reviews your open deals, where they stall, how demos are prepared, and how renewals and support fees are handled.

  2. 2

    Choose the industries

    A written choice of the two or three industries where you have the deepest experience and references.

  3. 3

    Fix the sales process

    Discovery before demo, separate demos for owner and accounts, an implementation plan, and a CRM for long deals.

  4. 4

    Build demand

    Industry pages, compliance content, CA partnerships and cluster campaigns.

  5. 5

    Renew and grow

    Renewal reviews, module upgrades and a reference programme with your happiest customers.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Sentence Labs

    Situation
    Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
    What we did
    • Research first
    • The website rebuilt
    • Search work across the board
    • Google Business Profile
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Should we build a brand for our own add-on product?
Yes, if you sell and support it yourself. Give it a name, a page and its own proposal, because an add-on sold under the principal's brand earns you nothing.
Our name sounds like a hundred other IT firms. Should we change it?
Rarely worth it once customers know you. Fix the sentence under the name first, since that is what a buyer repeats to his accountant.
How do we win over the accountant in an ERP deal?
Give them their own demo. Show closing entries, GST returns, reconciliation and the reports they prepare for the CA, and invite their questions early instead of presenting only to the owner.
Should we charge for customised demos?
Offer a standard demo free and charge for a process study with a customised demo. Adjust that fee against the implementation if they sign. It protects presales time and filters out comparison shoppers.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for ERP software providers

Everything else we would do for you.

Or start from the overview: sales and marketing for ERP software providers.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit